Mike Collins

Founder eComm, Amazon

[Mike Collins @antipodes123]

@matt_barrie @beaverd @AnthropicAI I really don’t like 4.8’s attitude. 4.6 for daily tasks is more concise for me

[Mike Collins @antipodes123]

@JadKantari @NickGecom Yes you are just a guest on their platform. Are you Brand Registered?

[Mike Collins @antipodes123]

@JadKantari Hey Jad - DM me. Happy to have a look. 10yrs on Amazon.

[Mike Collins @antipodes123]

@Seanfrank Also this:

https://t.co/pxLJnV4bCF

[Ben Norton @BenjaminNorton]

The US loves to boast about how wealthy it is, but its wealth is concentrated in the hands of a few oligarchs.

US oligarchs are so insanely rich that they make average wealth seem very high.

But *median* wealth in the US is lower than in Slovenia & Portugal, and half of Italy's

[Mike Collins @antipodes123]

@ZhugeEX Go Australia!

[Daniel Ahmad @ZhugeEX]

Surprising (not really) stat from the new UBS Global Wealth Report 2026.

The US ranks #2 when you look at average (mean) wealth per adult, but drops to #28 when you look at the median.

https://t.co/W0SNWwTQi4

[Mike Collins @antipodes123]

@twoclipping Prompts

[Mike Collins @antipodes123]

@Seanfrank They need to focus on cash conversion cycles. Get to know their suppliers better, do whatever it takes to get net terms

[Mike Collins @antipodes123]

@ecom_jad Grow at 39% p/a for 15 years. Compounding is great

[Mike Collins @antipodes123]

@kevinxu Here in Australia, if you punched a hole in your wall, is cheaper to buy a flatscreen TV to cover it, then hire a tradesmen to fix the hole

[Mike Collins @antipodes123]

@jonbrooks What you’re missing, is that the boomers won’t be selling to GenZ… GenZ will be inheriting those houses when boomers die.

Biggest wealth transfer event in history

[Mike Collins @antipodes123]

@0xN0mad @moizali Yeah man I’m long time on Amazon also - think about this a lot. The opportunity cost of not being elsewhere. Are you still doing product launches?

[Mike Collins @antipodes123]

@ecommmoose HB 🎂 - For new product launches, how many video ads do you launch with, and how do you source creators / production?

[Elon Moose @ecommmoose]

We do $500K+/day in sales

How? A creative machine.

20+ strategists

60+ editors

1 brand.

But quantity means nothing without quality

So I filmed the full breakdown:

How to nail creative quality, then scale the quantity.

Like + RT + Comment "ADS" (must follow) & I'll DM it

[Mike Collins @antipodes123]

@ecommmoose Ads

[Mike Collins @antipodes123]

@matt_barrie I love seeing how things are made. Check this on ASML if you haven’t already:

https://t.co/mdpPlGf86J

[Mike Collins @antipodes123]

@brock_mammoser Great stuff.. What’s you creative / content team? You prefer leveraging agencies or freelancers for creative and production?

[Mike Collins @antipodes123]

There is such a low barrier entry in Ecom/Amazon, I think some people are paranoid that their brand is going to be copied - especially in Amazon.

Additionally, some people on X, honestly just don’t like the lime light. Especially if you are e.g. from New Zealand or Australia, it’s cultural thing