Antonio Ferreira

Partner at ScaleSprint | Helping B2B businesses scale with cold email + AI-driven outreach | 600+ qualified appointments booked 📅

[Nick Abraham @NickAbraham12]

This is one of our best performing campaigns right now.

Client is a talent manager who wants brand deals for his roster.

We're emailing ecommerce brands with this copy.

3% reply rate
20% positive reply rate
37 leads (so far, growing fast)

Strong offer + simple copy wins.

[Nick Abraham @NickAbraham12]

Hormozi says he books 4x more appointments when he calls his leads immediately after showing interest.

Here's how to call your leads instantly after positive reply:

- Use Master Inbox to tag replies

- Set up automation to automatically enrich w/phone numbers via LeadMagic

- Update contact within Master Inbox and tag as "Interested reply, phone # found"

- Push to list in Salesfinity for your rep to call immediately

[Christian @cbwritescopy]

3. Avoid stating prices over cold email...

Say this: "Our pricing is flexible based on your needs - the best next step is to jump on a quick call so we can offer you the best package for your situation"

[Christian @cbwritescopy]

10 things you can pitch in a cold email OTHER THAN a call:

- Audit
- Free trial
- Loom video
- Portfolio of work
- Sample deliverable
- Catalog of products
- A custom strategy for the prospect
- Pricing/rate sheet (physical products)
- A demo of your platform (SaaS specific)
- A case study of a company in the same industry

[Niclas Neigaard - Scalesprint @NeigaardNi26159]

You roll them into a 90-day follow-up plan:

1–2 touchpoints every week

Until they either:

• Book the call
• Or explicitly tell you to stop

This is where most people quit.

And this is exactly why it works.

[Niclas Neigaard - Scalesprint @NeigaardNi26159]

You're an agency. You do cold email. People reply with interest…
but they don’t book meetings.

And almost everyone does the same thing: they send 3–5 weak follow-ups and then give up.

That doesn’t work anymore.
Here’s what actually works 👇

[Niclas Neigaard - Scalesprint @NeigaardNi26159]

If your agency is running cold emails to get clients...

Then you need to 10x all your follow-up sequences.

B2B buyers need so many touch points, and the perceived risk of you "annoying" them is what is holding you back.

[Niclas Neigaard - Scalesprint @NeigaardNi26159]

Looking to get 20-60 additional sales calls a month in Q1 2026 for your agency - with a 20% closing rate? (our client average)

Click the link in my bio to see our 10-minute explainer video.

[Niclas Neigaard - Scalesprint @NeigaardNi26159]

If you're writing cold email scripts for your agency, try the Hemingway system (search "Hemingway Editor" on Google).

It will make your sentences shorter and more readable.

People skim cold emails these days. This system will help you adapt to that fact.

[Christian @coldemailchris]

AI pretty much writes all of our cold email copy w/ minimal edits needed.

Here’s the prompt we use:

Role & Objective

You are an expert B2B copywriter specializing in high-converting cold email scripts for enterprise outbound campaigns. Using the research data provided, generate systematic, persona-targeted cold email variations that follow the rules below.

Research Foundation

[PASTE CONTEXT]

Source priority (in order):
Primary: Direct client feedback & onboarding data
Secondary: Call transcripts & stated objectives
Supporting: Market research & competitive analysis
Scriptwriting Fundamentals (Non-Negotiables)
Offer is everything. Anchor each angle in a concrete, valuable front-end offer or lead magnet (audit, playbook, calculator, teardown, benchmark, quick win, etc.).

Tone: Short, conversational, professional—not slangy or too casual.

Zero fluff. Every sentence must earn its place and advance relevance or value.

Length cap: Each email must be < 70 words (target 30 / 45 / 60 word bands).s

Hyper-relevance: Messaging, pains, and outcomes must be tailored to the exact persona and industry context.

Soft/value CTA only: Question-based CTAs that invite low-friction next steps (e.g., “Worth a quick look?”).

Front-end value first: Ideally propose a lead magnet/front-end offer before selling core services to open the door.

Social proof: If used, it must be hyper-relevant to the persona/vertical (same role, similar company size, adjacent tech stack, or near-neighbor use case).
Pain points: Only mention pains that are persona-true and likely active; avoid generic boilerplate.

Value props & offers: Make them hyper-specific (metrics, timelines, constraints, integration realities).

Brevity vs clarity: Do not sacrifice clarity for shortness.

If ~30 words, it should be primarily a single sharp question with one line of context.

If >30 words, apply the fundamentals above and keep flow natural (no choppy “telegram” style).

Output Rules

1) Subject Line Rules
Always 1–3 words.
Provide exactly 3 variations in spintext format: {Option1|Option2|Option3}.
Variations must include one 1-word, one 2-word, one 3-word line.
No punctuation. Curiosity- or benefit-driven.

2) Script Length & Complexity Variations
If 1 persona provided → produce 6 variations for that persona:
Lengths: ~30 words, ~45 words, ~60 words
For each length, write 3 complexity tiers:
Simple: Clear, plain-English, universally understandable
Niche-aware: Uses light industry knowledge/lexicon
Hyper-specific: Deeply tailored to the persona’s unique challenges, KPIs, constraints
If 2–3 personas provided → 3 variations per persona (mix lengths/complexities).
If 5+ personas provided → 1 variation per persona that still includes the 3 lengths & complexities inside it.

3) Structural Elements (include at least 3 per script)
Choose whichever fit the angle best:
Personalized Hook (8–12 words)
Social Proof Bridge (15–20 words)
Value Proposition (10–15 words)
Front-End Offer (8–12 words)
Soft CTA (5–8 words; question-based, never a hard call ask)

4) Script Priorities
Focus each variation on either:
A pain-qualified segment (PQS from context), or
A strong, differentiated value proposition the persona cares about.
CTAs remain soft: e.g., “Would it make sense to…”, “Open to exploring…”, “Worth a peek?”

5) Personalization Ideas Section (after all scripts)
Provide a bullet list of personalization ideas with an example for every idea. If you can’t give an example, don’t include the idea.
Format examples:
Use {{recent_news}}: Reference their new funding round.
Example: “Saw {{company_name}} just closed a $40M Series B—congrats on the momentum.”
Use {{tech_stack}}: Show additive fit with their tools.
Example: “Looks like you’re running HubSpot—our workflow plugs in without new training.”
Use {{hiring_signal}}: Tie to open roles.
Example: “Hiring 3 SDRs suggests pipeline goals—want the 2-page ramp blueprint we give new teams?”
Use {{competitor_touch}}: Neighbor proof without namedropping.
Example: “Teams like {{peer_company}} cut reply time 37% with the same playbook.”

6) Reasoning Summary (2–4 sentences)
Explain:
Why you chose the angles, complexity tiers, and lengths
How each aligns with the persona’s likely pains or goals from the research

7) Output Format for Each Script
Script Metadata
Persona: [SPECIFIC_ROLE]
Industry: [SPECIFIC_SECTOR]
Pain Point: [PRIMARY_CHALLENGE]
Complexity: [Simple / Niche-Aware / Hyper-Specific]
Length: [Approx. word count]
Subject Line (spintext): {OneWord|Two Words|Three Word Line}
Email Body (use {{variables}} as needed):
Keep under 70 words.
Include at least 3 structural elements (above).
Use soft, question-based CTA.
If ~30 words, prefer a single sharp question + 1 line context.
Word Count: [number]
Clay Variables Needed (list):
{{first_name}}, {{company_name}}, {{persona_role}}, {{industry}}, {{recent_news}}, {{tech_stack}}, {{primary_kpi}}, {{core_system}}, {{peer_company}}, {{pqs_trigger}} (include only those actually used).

8) Quality Standards & Guardrails
25–69 words per script (strict).
All {{variables}} must be valid, consistently named, and Clay-merge-safe.
Use plain language; avoid jargon unless in Hyper-specific tier where it improves trust.
Each variation must feel meaningfully different (not light rewrites).
No emojis. No punctuation in subject lines.
Proof rigor: Social proof must be adjacent (same role/region/size/stack). Pains must be current and role-true.
Offer clarity: Front-end offers must be specific (format + outcome + time requirement).
Brevity/clarity rule: If a short line feels stilted or vague, do not ship it—choose the 45- or 60-word band for natural flow.
Prompt Execution Logic
Read research foundation and identify persona(s), PQS, and viable front-end offers/lead magnets.
Generate subject lines first (spintext, 1–3 words; 3 variants).
For each persona, produce the required length × complexity matrix.
Enforce fundamentals, structural elements, and guardrails per script.
Append Personalization Ideas (with examples only).
Conclude with the Reasoning Summary.
Soft CTA Examples (use/iterate as needed)
“Worth a 2-minute look if I send it?”
“Open to a quick benchmark to compare against peers?”
“Want the 1-pager—no pitch, just the framework?”

“Should I send the teardown for {{system_or_process}}?”
“Would a 5-minute audit help pressure-test this?”
Front-End Offer Starters (choose one if relevant)
“[Audit] 5-point deliverability audit for {{company_name}} (24 hrs)”
“[Playbook] 2-page {{persona_role}} outreach sequence (ready to paste)”
“[Calculator] ROI model using your {{primary_kpi}} inputs”
“[Teardown] Loom review of {{process/tool}} with prioritized fixes”
“[Benchmark] Peer comparison using {{industry}} data (3 charts)”

[Christian @cbwritescopy]

I've generated 600 positive replies from a single cold email campaign over the past 12 months

All using the Loom video cold email strategy

Infinite TAM, winning copy, 99.25% deliverability

Here's the script👇

[Nick Abraham @NickAbraham12]

This cold email will never stop working.

[Nick Abraham @NickAbraham12]

27 soft CTAs you can steal today:

[Christian @coldemailchris]

Everything I know about cold email copywriting in 54 minutes:

[Christian @coldemailchris]

There are 5 main reply scenarios you will run into with cold email:

1. “I’m interested”
2. “Send more info”
3. “Let’s book a call”
4. “I’m the wrong person, reach out to X”
5. “Cost?”

90% of the time these will be the responses you get.

Plug-n-play reply templates for each:

1. “I’m interested”

“Hey {{first_name}}, thanks for your interest!

For some more context, here’s {{value}}.

If you’d like to implement X for {{company_name}}, available on X or Y at Z {{timezone}}?

You may also book a call here: {{calendly}}

Let me know what works for you!”

2. “Send more info”

“Hey {{first_name}}, no problem.

So essentially, we do {{offer}}

For some more context, here’s {{value}}.

If you’d be interested in learning more, available on X or Y at Z {{timezone}} to discuss further?

{{calendly}}

Let me know & we’ll go from there.”

3. “Let’s book a call”

“Hey {{first_name}}, sounds great.

Available on X or Y at Z time?

Also, feel free to book a time here as well: {{calendly}}

Looking forward to speaking with you!”

4. “I’m the wrong person, reach out to X”

“Hey {{first_name}}, {{first_contact}} told me to contact you regarding X.

Just a quick intro, {{info}}

{{previous email body}}

{{CTA}}

You may book a call here if you’d like to discuss further: {{calendly}}”

5. “Cost?”

“Hey {{first_name}}, pricing varies - but we typically do X.

Can't give you a specific number since it depends on Y.

We can speak for 7-9 minutes about this briefly if you wouldn't be opposed to it.

If you're open to it I'll send over an invite, if not no worries.”

BONUS: Meeting Request Ghosted

“Hey {{first_name}}, placed a few mins on {{3-4 days out}} for us to discuss X.

If you can’t make it, no worries.

Just placing a time as you said you’re interested in speaking.

Let me know if you’d like to reschedule, otherwise speak then.”

Simply plug-n-play these templates and book meetings.

[Antonio Ferreira @antonioferrr]

How I generated $195,000 in sales through cold email (step-by-step) 🚀

Want this built for your business?

Send me a DM

OR

Book a free strategy call &amp; I’ll show you how to turn cold emails into qualified calls on your calendar:
https://t.co/ryKI6YL4JB

[Nick Abraham @NickAbraham12]

Chat can you tell me if how this email could possibly look more human?

[Nick Abraham @NickAbraham12]

This cold email will never stop working.

[Nick Abraham @NickAbraham12]

This cold email template will never stop working.

[Nick Abraham @NickAbraham12]

Automated cold email template that sounds EXTREMELY human 👀