@mahindraesuvs Quite disappointing to see such poor follow-through on a committed delivery. The Batman Edition welcome kit is still pending with no updates, despite multiple follow-ups. Not the ownership experience one expects from Mahindra.
Com Ref: #ITC26A061303@Mahindra_Auto
Open Notice to @MahindraEsuvs@Mahindra_Auto@anandmahindra@mahindraesuvs
We are the 999 founding owners of the BE 6 Batman Limited Edition (Aug 2025). We have tried every channel privately. This is our final public notice before legal action.
What you sold us in August 2025:
→ A "LIMITED EDITION" your word, not ours → 999 units. Individually numbered 001–999 → "Founding owners of this story" your exact words → Warner Bros. called it "a collector's statement on wheels"→ The badge on EVERY one of our cars reads "BE 6 × The Dark Knight, LIMITED EDITION" We paid a premium for exactly that exclusivity.
What you did in March 2026:
→ Launched an identical second batch of the same car → Quietly renamed "Limited Edition" → "Special Edition"→ Claimed it was "outlined" in Aug 2025 actual words were "Mahindra may introduce more limited-edition models"→ One speculative word ≠ an outlined commitment → You cannot rewrite your own archived press releases
The badge on our cars says LIMITED EDITION. Your 2026 car also says LIMITED EDITION. Both cannot be true.
@anandmahindra Ji just 2 weeks ago you said:
"Leadership isn't about ego, it's about listening, learning, and building strong teams. Never assume you're the smartest person in the room because in the end, teams win, egos don't."
Sir, 999 owners are listening to you say this. Now we are asking you to listen to us.
We are not asking for the 2026 batch to be cancelled. We understand production may have already begun in Pune cancelling impacts your supply chain and your workers. That is not what we want.
Our practical suggestion: Sell the 2026 batch as a Satin Black Edition without Batman logos, emblems or badging. Customers who want the Batman identity can opt-in at a service centre at nominal cost or free. This protects your supply chain, gives 2026 customers a choice, and restores what "Limited Edition" means to us.
We are handing you the solution. You just have to listen.
✅ Public acknowledgment of the misrepresentation ✅ 2026 batch visibly distinct identity, different badge, different name
✅ Compensation to 999 owners for collector value depreciation, not just money even extended warranty given at free of cost will be happy for us.
We are proud of this car. We say that with pride to everyone we meet. The 999 founding owners are not your enemy.
But teams win, egos don't. And right now, 999 owners are a team.
NCDRC group complaint | Consumer Protection Act 2019 S.2(47) | Contract Act 1872 S.18
#BE6BatmanEdition #FoundingOwners #LimitedEdition #ConsumerRights #MahindraEsuvs #AnandMahindra #BusinessStoryIndia
🚨 FINAL NOTICE — 1 HOUR REMAINING 🚨
Open Letter to @MahindraEsuvs@Mahindra_Auto@anandmahindra
Bookings open in 1 hour. No response received to our collective legal notice. So let us be completely transparent publicly, professionally, and permanently on record.
We know why you relaunched.
The BE 6 Formula E Edition was a commercial disappointment. The numbers needed covering. We understand business. We understand pressure. We understand that 289 crores with ~5% PAT is a difficult quarter.
But you chose to cover that gap at our cost. At the cost of 999 people who trusted you completely.
Let us tell you who we are.
We are not just "customers." We are people with stories.
🦇 One owner broke a fixed deposit his life savings because he couldn't afford Pack 3 but refused to miss this once-in-a-lifetime car. He bought Pack 1. He told his family it was worth it because no one else could ever buy it again.
🦇 One owner drove across 4 states chasing a cancelled allocation because he didn't get his booking in the 135-second window. 4 states. For exclusivity. For a promise.
🦇 Every single one of us proudly told our friends, our colleagues, our children "Even if you want one, you cannot have one." That was the dream you sold us. We repeated it with pride because we believed you.
Today we are a laughingstock to those same friends. You made us that.
We know what you told our team.
When our members visited the MSTP track in Chennai and when @Velu_Mahindra ji asked directly on a video call about the Batman relaunch the answer was a clear NO from us.
That conversation is on record.
Here is exactly what is coming if bookings open today:
⚖️ ₹1 Crore legal corpus committed, pooled, ready
⚖️ Mumbai High Court filing within 1 week
⚖️ District Consumer Forum filings simultaneously across every state where an owner resides
⚖️ State CDRC + NCDRC group complaint where we will win, and we know we will win
📉 Every filing is public record every investor, every analyst, every journalist covering Mahindra's IPO pipeline and share value will see this
It will be watched by your shareholders, your institutional investors, and the global automotive press. Because the world is already watching this thread.
You still have 1 hour.
Here is the solution we have offered from day one it costs you almost nothing:
✅ Pause today's bookings by even 48 hours
✅ Sell the Pune production as Satin Black Edition no Batman logos, no Batman badging
✅ Offer Batman decals, emblems and interior stickers free at service centres for 2026 buyers who want them ✅ Give original 999 owners extended warranty as acknowledgment not compensation, just respect
People will still buy the 2026 car. Your supply chain is protected. Your workers are protected. Your revenue is protected.
And your integrity is restored.
This is not anger. This is record.
We drive this car every day with pride. When people ask us what it is, we say "Mahindra" and we mean it proudly. We wanted to keep saying that forever.
You still have time to make that easy for us.
One owner broke his FD for this dream. One owner crossed 4 states for this dream. 999 owners told the world this was permanent.
You sold us that dream. Don't take it in broad daylight.
🦇 999 Founding Owners United ⚖️ Consumer Protection Act 2019 S.2(47) | Contract Act 1872 S.18 | NCDRC Group Filing
#BE6BatmanEdition #FoundingOwners #LimitedEdition #MahindraEsuvs #ConsumerRights #AnandMahindra #MahindraInvestors #BSEIndia
Once trust is lost, it becomes really hard to regain. This isn't just about the 999 owners, it's about the reputation of your brand @anandmahindra@mahindraesuvs
Never thought this day will come during my ownership of the Batman Edition
https://t.co/fjXkdrprfx
#justice
@nukalasandeep@mahindraesuvs@Mahindra_Auto@anandmahindra Standing with the 999 founding owners of the #BE6BatmanEdition. When customers invest in a Limited Edition, the promise of exclusivity matters. Hoping #Mahindra acknowledges the concern and works toward a fair solution that respects both the founding owners and future customers.
@anandmahindra A murder of Trust , Core Corporate Values, PROMISE, Announcements, Remains Murder. However Sugarcoated & change of words done. A Global Product which took Local Company Global has come down to show how LOCAL & CHEAP & unethical & unprofessional it can be. It's no longer a BRAND , it's simply a BANIYA DUKAN. Never expected this from Anand Mahindra at least. but woh kehte hai na ..."kar di na choti baat' You made JOKE out of your own brand & fooled your customers. Strange thing is without realising biggest DENT is on your own company & name , No one can't erase in future what you & your team did. 50 hours your team took to come out with some LAME UPDATE about #be6batmanedition trying to show how LIMITED is becoming UNLIMITED edition now. Just ANNOUNCE that @Mahindra_Auto is nothing but a polished BANIYA DUKAAN. Poor @warnerbros have no idea where their brand has gone. In branding language i will thins a Brand Suicide to say the least. #branding #nonethical #baniya @InvestorShubham@poojadharamshi@EconomicTimes@automobileinfos@autocar@Auto_Porn@auto #cheap #marketing
@anandmahindra @mahindraesuv
Great leaders speak about faith and integrity — that’s why the Batman Edition relaunch has left many early owners questioning the promise of “Limited”.
#BatmanEdition#BE6Batman#BE6
@anandmahindra of all Industry & Brand Leaders, this breach of trust, own promise & ignoring group's value was not expected from you. Is Mahindra Auto so desperate & greedy for money that they make fool of their own customers. Be6 Limited Edition only 999 was advertised promoted & we customers made sure it gets booked in 135 seconds and now you simply forget what is meaning of Exclusivity, why your customers bought. Really disappointed in though & action of @mahindraesuvs and more disappointed that 1 person in corporate i used to look upto has taken no action on such a big Brand fiasco his team has caused. In just 1 second the Global Image has come down to local unethical & unprofessional single shop owner level. You not only destroyed Mahindra Auto Brand value but also lost #respect of everyone who now knows this worst decision related #BE6Batman . I am yet to digest that you actually knew this & you let it happen. #brand #ethics
SHAME ON @mahindraesuvs
You marketed the BE6 Batman Edition as 'Only 999 units. A limited collector's edition.'
We bought it. At a premium. On YOUR word.
You've now relaunched it with no unit cap.
That's a breach of trust — and potentially the Consumer Protection Act, 2019.
#BE6
@Mahindra_Auto@mahindraesuvs@anandmahindra@mahindraesuvs@mahindra@Velu_Mahindra
As proud original BE 6 Batman Edition owners (one of just 999), we feel deeply betrayed & heartbroken.
The limited edition status you sold to us now appears to be compromised with the reopening of bookings. Remove the new ads & honor your assurance of exclusivity to Batman EV owners. We know our rights, don't force our escalation. #JusticeForLtdBE6BatmanEditionOwners #Mahindra #BE6BatmanEdition #LimitedEditionBetrayed
(From badge 007 owner who believed in Brand Mahindra until now.)
@vvc_mahindra@Mahindra_Auto@mahindraesuvs@anandmahindra
As proud BE6 BatmanEdition owners we feel betrayed & heartbroken.
The Ltd edition status you sold us appears to be compromised with the reopening of
bookings. Honor your promise of exclusivity. We know our rights. #BE6BatmanEdition