Our India team didn’t just ride the cricket wave, they blended insight, culture, and tech to build it.
A regional-first, fan-first campaign that kept users hooked without ever feeling like an ad.
Read the full case study here: https://t.co/LCy0MIqOpn
Good food, great company, and zero emails, now that’s a celebration!This is how our India team celebrated International Women's Day 2025.♥️
Read more : https://t.co/oqYJBJE513
#AnyMindGroup#InternationalWomensDay
We’re heading to Ad:tech New Delhi 2025, and we can’t wait!
It’s always exciting to be in a space where marketing, tech, and creativity come together. If you're around, let’s connect!👋
#Adtech2025#AnyMindIndia#MobileMarketing
As the countdown to Diwali speeds up, Indian gaming portals and apps are amped, particularly those that offer Real Money Gaming!
Vaibhav Odhekar, COO and Co-Founder, POKKT shares his insights on this trend.
Shoppable Ads are revolutionizing the D2C market on social media.
Shuchi Sethi, India Lead at #AnyTag, outlines, 'Why are shoppable ads a big thing for D2C brands?'
Read the full article on https://t.co/z7qmD4SPeZ
#InfluencerMarketing#SocialMedia#AnymindGroup
The new TDS rule impacts social media influencers but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS!
Also, this system could create a ruckus in the industry for someone who is not earning much but is only doing organic content with a non-returnable product/service.
however, the same was not applied to barter deals.
To get more insights on the impact of the new rule on social media influencers, read @moneycontrolcom 's article by Maryam Farooqui here:
https://t.co/MMlH68VLoo
#trends#influencers#socialmediamarketing
@VOdhekar , Managing Director India & Middle East, @AnyMindGroup , sheds light that many brands and influencers had started complying with 10% TDS for commercial transactions like cost per post or brand endorsements since the budget 2022-2023 announcement;
With rising digital expenditure, India's digital marketing industry is likely to expand in the subsequent years. It would be greatly influenced by influencer marketing, dominating other digital marketing strategies.
The metaverse presents fresh, untapped opportunities that are slowly being discovered in the form of Virtual Influencers and Computer-Generated Imagery avatars controlled by real influencers.