Antonio Calabrese

Fire your marketing agency. AI can do most of the heavy lifting. Here are the AI playbooks 👉

[Antonio Calabrese @apluscm]

Not all businesses need an agency.

In fact, AI now replaces most of what you pay an agency to do.

https://t.co/QVFNysSbDB

[Antonio Calabrese @apluscm]

The pattern: each used to need time + know-how. AI supplies both.

What's left is the 20% that needs YOU — decisions, offers, the human on the phone.

Find the gap costing you most (free, ~10 sec): https://t.co/WVOlzqeq7k

[Antonio Calabrese @apluscm]

The reason to pay a marketing agency was never that the work is hard. It's that it's time-consuming + needs tool knowledge. AI erased both.

7 tasks you can take back this weekend:

[Antonio Calabrese @apluscm]

1. Google Business Profile copy
2. Review replies (can auto-reply now)
3. Ad copy — 15 headlines + negatives
4. The weekly ad "optimization" check
5. After-hours calls → AI voice agent answers, books, texts you the recap
6. Monthly newsletter from a one-line brief
7. Social posts + short-form scripts

[Antonio Calabrese @apluscm]

Golf bets with friends are fun.

Figuring out who owes what after 18 holes? Not so much.

That’s why I built Mashie.

Mashie is a golf scoring app made for the games golfers actually play with their friends — Nassau, skins, Vegas, match play, presses, and more (and now leagues).

You score your round like normal, and Mashie calculates the bets live as you play.

No spreadsheet.
No arguing over presses.
No one trying to remember what happened on hole 7.
No awkward “wait, who owes who?” conversation in the parking lot.

Just play, score, and know exactly where everyone stands.

Learn more at https://t.co/4E13Hkse0T

[Antonio Calabrese @apluscm]

Projects that used to take weeks to months and cost thousands of $$, now requires one AI and about 24 hours

[Antonio Calabrese @apluscm]

@sweatystartup Then you're not using them right. I do thousands of dollars worth of work spending $300/mo on AI.

[Antonio Calabrese @apluscm]

ChatGPT is now my least used AI tool

[Antonio Calabrese @apluscm]

@RMHildebrandt CRM

[Antonio Calabrese @apluscm]

Manus right now is the best for creating landing pages and even full websites.

I've literally one-shotted the past 3 client websites with fairly simple prompts.

People hate on Manus, but there's a lot that it does well.

[Antonio Calabrese @apluscm]

@amoranio @ManusAI Still finding that it's burning through a lot, especially with the agent team setup. Testing refinement of how the "agent lead" functions. Seems that the more specific you are with roles and instructions, the more efficient usage becomes.

[Antonio Calabrese @apluscm]

@elonmusk @grok I'm using ChatGPT less everyday

[Antonio Calabrese @apluscm]

@amoranio @ManusAI Manus agents plus custom skills is powerful and easy to set up. Incredible outputs and it gets work done. But you burn through credits fast. I have a full team of agents with custom skills and love it.

[Antonio Calabrese @apluscm]

@sweatystartup You're clearly not using AI correctly. You're smart tho and will get there eventually.

[Antonio Calabrese @apluscm]

I get the point, but as vibe coding becomes even more accessible and jobs become more scarce, you'll have tons of "saas companies". You're not wrong for anyone who can directly tie a cash value to their time that is worth more than trying to build an alternative. But there areany who don't fall into that category.

[Antonio Calabrese @apluscm]

@sweatystartup Yes, go make money. But you can't ignore it. I speak with a lot of successful business owners, non of which talk AI. It doesn't mean it's not worth talking about and exploring.

[Antonio Calabrese @apluscm]

@NoahEpstein_ @ManusAI Manus skills is a game changer. Much easier for non techs or security adverse people to set up.

Set this up recently https://t.co/YHt4C858Rn

[Antonio Calabrese @apluscm]

@Mangan150 @nikitabier Built this a long time ago. A bit too early I guess.

[Antonio Calabrese @apluscm]

Will AI take your job? Maybe not. But your complacency will end it.

If your job is a generic title like “Analyst”, “Associate”, “Marketer,” “Developer,” or “Designer,” you're already on the fast track to irrelevance.

Those roles aren't completely disappearing, but the middle is getting squeezed.

Why? Because execution is now cheap.

AI can do the “work.” It can write the code, analyze data, write contracts, design the graphic, or run the campaign.

What AI can't do is exercise judgment.

It can't tell you:

What's actually worth doing?
Why does it even matter?
Is this thing even working?

*This* is where the leverage is shifting.

The people who will win in this new era are the ones who can build and run systems.

They'll set the strategy, deploy the agents to do the work 24/7, and only step in when something is broken, off-course, or critically important.

These roles will be fewer, and they'll be paid a hell of a lot more.

And it’s not because the tools are hard to use, but because good judgment is rare and expensive.

So, what are your options? I think you have two:

1. Own something: build a product, start a business, control a distribution channel. Take on real risk and reap the rewards.

2. Specialize in judgment: go so deep into a domain that your expertise is the moat. Become the person they call when the stakes are high and mistakes are costly.

And if you're sitting comfortably in a big company, don't get cocky. You're not immune. The change just takes longer to reach you.

The real question you need to be asking yourself isn't, “will my job still exist?” It's, “what judgment do I bring to the table that can't be automated or outsourced to a machine?”

If you don't have a crystal-clear, bulletproof answer to that question, your leverage is already gone. You just don't know it yet.

[Antonio Calabrese @apluscm]

@AlexFinn @ryancarson @openclaw Do you see OpenClaw sticking or being swallowed by a similar version introduced by OpenAI, Google, etc.?