Why are so many talented coaches getting out of coaching?
One reason is because the coaching portion of their job is now just 1% of the position.
A large part of coaching is adapting to the rapidly changing landscape of athletics including:
*Roster management
*Student-athlete needs
*Engaging boosters/stakeholders
*Conflict resolution
*Academic advising and monitoring
*Working with administration
*Program marketing
*Staff management
*Creative solutions and vision
*Budgeting and logistics
*Creating and managing expectations with players, staff, administration, parents, and community (this includes managing and working through politics)
The job is more comprehensive than ever and is becoming less about coaching and more about creating and managing. The head coach is essentially a CEO of a small business.
Coaching isn’t different than other industries though. For example, many restaurant owners opened their restaurant because they love cooking and are very talented in the kitchen. However, once their business gets going they are often in the kitchen less and focusing more on the restaurant operations as a whole. They didn’t open their restaurant with a passion of engaging with unruly customers, managing workforce turnover, working with food vendors on increased pricing due to inflation, or managing costly building repairs. However, all of these things are paramount to running a successful restaurant.
Many coaches say the player-coach impact/relations as well as X’s and O’s are the things they love most about coaching. It’s the reason why they got into coaching. Much like the restaurant owner, coaches need to adapt to and embrace the many things that aren’t their direct passion to be able to be successful.
Embrace the required 99% so you get to do the 1% you love.