Kevin Kariappa

work @early_partners

[Kevin Kariappa @appacurry]

early bird gets the worm.

well here's something that has been brewing for a while.

as someone who has worked in early stage companies all my life.

early stage marketing faces a fundamental issue, the issue being that startups focus on it too late in their building journey. startups are setting themselves up for failure by not doing marketing early.

which is why i've joined @early_partners where i'm going to work with @gautxm and @trippyhippy on insititutionalising fractional marketing for early stage companies and helping early stage companies grow with marketing strategy

Early joins the @TalentedAgency grid of companies.

i'm super excited to be on this journey and can't wait to see what the future holds.

if you'd like to know more. check us out below

https://t.co/wtMvykEsCY

[Kevin Kariappa @appacurry]

@_groww such a tatti platform, i'm so glad i stopped using them for my investments

[Kevin Kariappa @appacurry]

@ankitkr0 @paulfinneyx @theborklar @824club when pokemon packs for me?

[Aayush Mittal ⚡ @aayushmittal13]

🚨 Hiring a Growth Intern at @okto_web3 wallet by @CoinDCX

You'll work directly with me to scale a web3 consumer app that has 500k+ downloads and global userbase

It's a hands-on role so high agency folks preferred

DM me a short blurb on why you should be hired.

[Kevin Kariappa @appacurry]

@soorajchandran_ pokemon cards

[Kevin Kariappa @appacurry]

@FitFounder WALK

[Kevin Kariappa @appacurry]

@lightroastguy GTA 6

[Kevin Kariappa @appacurry]

@paulfinneyx fucking beautiful ❤️🫂

[Paul Finney @paulfinneyx]

One of life's greatest blessings? Marriage.

Today marks 5 years with my wife - but our story began 8 years ago at Wood Box Cafe, Delhi.

Two dreamers on a date.
Me: aspiring entrepreneur.
Her: future musician.

Instead of dwelling on shortcomings,
we asked "what can we become?" as a couple.

1 year in:
Started a joint account for our wedding
2.4 years:
Self-funded our dream wedding - a Tamil & Anglo-Indian cultural fusion

Then COVID locked us in.
But we turned isolation into hyperbolic time chamber for dreams. She practiced relentlessly for her dream uni, also to become a great musician.

While I bootstrapped @spacekayak and started building capital firepower to support her, and our future.

Together, we skipped parties, every social gathering and chose focus over FOMO

Fast forward: She mastered Piano (Grade 6), Vocals, Music Theory, even picked up Violin. Cracked every uni she aimed for.

Sept 10th, 2023:
Two flights, two dreams
She → Liverpool Uni for Masters
Me → Bangalore for spacekayak IRL

Her recent wins:
Liverpool Uni Rep
Worked at Liverpool FC (yes, part of Klopp's farewell!)
Published groundbreaking research on AI x Music
Back in India, pioneering Music Tech

Not luck. 8 years of intentional work.
Compound interest of small actions,
patience & unwavering support
and a lot of love.

This morning she said:
"I want you to be the happiest man on earth"

Not richest. Not famous. Just happy.

And you know what? I absolutely am. ❤️

We are still in the "becoming" and feel younger than ever.

[Kevin Kariappa @appacurry]

@NimishaChanda @topmateHQ can’t wait to join this one

[leena @probableena]

looking for a flatmate to share this cute, fully furnished 2BHK in a Frazer Town apartment with. next to a cult gym, Ulsoor lake and dolphin’s 🍺

rent: ₹19k
maintenance: ₹1500
move in: march 1st week 🏃

please slide into my DMs for more pics!

[Karteek @hkarteek]

let’s see where this goes. anybody hiring for a founders office / chief of staff sort of role?

quick highlights:

• been president AIESEC in India managed ~5cr budget + ops + led 4000 people

• have led 0-to-1 product dev for Level Supermind (app of the year ‘23) + been content lead for the startup (~500 pieces of written + audio + video content created)

• delivery & ops optimization for 20+ brands for a large agency network—Zoo Media (currently work here in the founder’s office)

• running my travel biz ~₹34L rev last year

^tl;dr: business strat generalist. get things done. make money. enable kickass team culture. know well how to learn.

currently trying to design a lifestyle that enables travel, fitness & business.

dm or share with someone who might be hiring?

[Kevin Kariappa @appacurry]

@dravishakatoch you can reach out to us over at @early_partners or over email: kevin @ https://t.co/D0fjMyp8nu

[Kevin Kariappa @appacurry]

@airindia @BLRAirport

suman and naveen are fantastic individuals

i’ve never had an experience that is so out of this world

absolutely amazing

[Kevin Kariappa @appacurry]

@ShagunOhri @trippyhippy is running a community for founders who are in the same boat that you speak off

you should the community out!

[Kevin Kariappa @appacurry]

@ShubhAgrawal26 @teamEPYC

[Kevin Kariappa @appacurry]

@thesakshishukla @trippyhippy is building a community of female founders, where she is building exactly for the reasons you stated above.

[Kevin Kariappa @appacurry]

@srijan_mahajan dung bettles are my favorite bettles

[Kevin Kariappa @appacurry]

coaching a bunch of kids with Robert Pires while wearing enemy colors was something that i'll never forget

[Visa is doing marketing consults (see pinned!) @visakanv]

post a picture of you from a different era

[Kevin Kariappa @appacurry]

female founders, this a community that you need to be a part of.

the only place where you'll be amongst folks facing the same issues as you.

sign up now, limited spots only!

[meg b @trippyhippy]

There is a unique, unnecessarily hard journey that a female founder takes. I found that out myself on my own journey and by talking to other female founders who very kind enough to talk about their struggles with me. We continue to build DESPITE the ecosystem and not because of it. But there is hope - I found that when women had women in their corner, they start to enjoy the journey and begin to thrive.

Sadly there's just not enough community out there and so... in the classic founder spirit of 'stop complaining, start creating', here I am today launching 'ThriveTogether' - a space for women across stages of their founding journey to come together and find support, insight and understanding.

If you're a founder + female the link to join is here - https://t.co/T4Q8LRIuas. Dive in the water's warm :)

[Gautam @gautxm]

A few months back, the gang at @TalentedAgency had a weirdly counterintuitive ask of our clients at Britannia in response to one of their briefs. We wanted them to actively invest in the worst possible outdoor media plan. For them to select the lowest-priced billboard properties with the worst visibility, particularly the ones blocked by trees. The kind of spots that no other brands or advertisers really cared much for. The ones that hadn’t been used in months, some of them years.

Over hundred years, @BritanniaIndLtd is a company that has shown real progress in sustainability - achieving milestones in plastic neutrality, water conservation, energy optimization among others. As an organization that has consistently allowed nature to influence its trajectory and decisions, it seemed fitting to let our advertising reflect this same philosophy when talking about it. ‘Nature Shapes Britannia’ is a series of outdoor hoardings designed to work around the shape of the trees next to them, establishing both metaphorically and visually, how one of India's biggest conglomerates adapts to nature and not the other way around.

So, for this campaign to help share Britannia's sustainability initiatives with the world, nature is the creative agency. The trees decide the art direction & typography of the billboards next to them: they decide how to ‘shape’ Britannia. Through high winds that couldn’t hold up these strangely shaped scraps of billboard and the frequent guffaws from hoarding mounters. Through the 73 trees that auditioned for this campaign and all the ensuing disappointment when selected ones ended up getting pruned down to achieve more visibility, we're calling this a true ‘pedh’ partnership.