AppInChina

AppInChina is a leading publisher of international software in China, offering publishing, promotion and physical products services.

[AppInChina @appinchina]

🟩The AppInChina LLM Index is now live.

Doubao leads China's AI assistant market with 212.6 million monthly active users, followed by Tencent Yuanbao with 104.4 million and DeepSeek with 93.2 million.

See the full rankings:
https://t.co/BGelz3QNzp

[AppInChina @appinchina]

🟩WeChat Mini Games let users play directly inside WeChat without downloading a separate app. Our new guide explains how they work, who they are best suited for, and what overseas developers need to know about publishing, compliance, and localisation. https://t.co/57Zx1NUFqn

[AppInChina @appinchina]

Foreign games can succeed in China with the right strategy. Stardew Valley reached roughly 10 million sales in China. Dave the Diver became the top-paid game in its category. Airplane Chefs scaled to around 20,000 daily downloads. https://t.co/GMKhYD9oN5

[AppInChina @appinchina]

🟩Monetising apps in China requires more than ads. Platforms like CSJ offer rewarded video, native, immersive feed, splash, interstitial, and banner ads. Our guide explains how to optimise revenue, engage users, and comply with regulations. https://t.co/0b7J9wRxNq

[AppInChina @appinchina]

🟩Steam China is the regulated mainland version of Steam with 536 approved games in 2026. Learn how to navigate Steam China, localisation, and promotion across Bilibili, Weibo, WeChat, and TapTap. https://t.co/DJ844a3PtE

[AppInChina @appinchina]

🟩China game promotion is much more than paid ads.
There is no Google Play in Mainland China, meaning Android game distribution is fragmented across Huawei, Xiaomi, OPPO, Vivo, Tencent MyApp, TapTap, and other stores. https://t.co/Nv38rHd9kX

[AppInChina @appinchina]

🟩Publishing a game in China requires a Game Publishing ISBN. Foreign developers must work with a licensed Chinese publisher. Process includes ICP License, content review, NPPA approval, and youth protection compliance. https://t.co/H5wYf31Afv

[AppInChina @appinchina]

🟩KOL and KOC marketing remains central to consumer marketing in China. KOLs drive reach and visibility, while KOCs are often stronger for trust and peer-style recommendations. Read our full guide to learn more: https://t.co/nUQitNfl8T

[AppInChina @appinchina]

🟩Maimai is China’s leading workplace-focused social platform, built around professional identity, employer branding, and B2B networking. https://t.co/abfQ6w1VaI

[AppInChina @appinchina]

🟩Tmall has 47 million monthly active users. Ads run through Alimama and Wanxiangtai across search and recommendation feeds, tied directly to product visibility and conversion. https://t.co/jY9Cu7QQhY

[AppInChina @appinchina]

🟩Taobao has 880 million monthly average users. Ads run through Alimama and Wanxiangtai across search and recommendation feeds, tied directly to product visibility and conversion. https://t.co/cCS2LUxssd

[AppInChina @appinchina]

🟩TapTap has 240 million monthly average users. Ads run through TapAd across feed, search, and discovery placements, targeting users already looking for games and driving installs and visibility. https://t.co/KfG3miqQD4

[AppInChina @appinchina]

🟩Kuaishou has 620 million monthly average users. Ads run through Magnetic Engine across feed, live, creator, and e-commerce formats, combining content and conversion in one system. https://t.co/zCayEi7OSp

[AppInChina @appinchina]

🟩https://t.co/JDQPyP46Ss has over 535 million active users. JD Ads run through Jingzhuntong across search, recommendation, display, and off-site formats, with setup typically tied to a JD store or local operating structure. https://t.co/pcrFQFymwh

[AppInChina @appinchina]

🟩Zhihu has 200 million daily reads and over 60 million answers. Ads focus on search and promoted content, where answers act as the ad unit. Foreign companies can run ads, but setup is verification-based and content-driven. https://t.co/ChhMIoHMPX

[AppInChina @appinchina]

🟩Bilibili has over 229 million monthly active users and combines creator collaboration and content amplification. Foreign companies can run ads, but setup and execution are documentation-driven and typically require local support. https://t.co/UoBYZjEGXw

[AppInChina @appinchina]

🟩Weibo has over 490 million monthly active users and supports ads across feed, opening-screen, search, and post-promotion formats. Learn how to run ads on Weibo for users in China. Read our full guide: https://t.co/7eLIrAFgei

[AppInChina @appinchina]

Advertising in China is governed by national law, requiring ads to be truthful, clearly labelled, and free from prohibited claims. These rules apply across platforms like Douyin, WeChat, and RedNote, with stricter requirements for regulated industries. https://t.co/jpm1f2oqll

[AppInChina @appinchina]

🟩Douyin has over 860 million monthly active users and runs ads through Ocean Engine across open-screen, feed, and search placements. Overseas companies can apply with a non-Chinese business license, but approval and setup still require local support. https://t.co/jLkqeVnbLe

[AppInChina @appinchina]

🟩China’s app store rankings shifted between November 2025 and March 2026. VIVO moved from third to second place, and Tencent MyApp dropped to third. Huawei remains number one with 27.3% market share and 344 million Monthly Average Users. https://t.co/8idpHhOonk