How long it takes for ppl to understand: The 2 million plus sales of mini7 are NOT all real end-user sales. A portion of them were essentially βloanedβ through these fansign platforms. Later, these platforms hold fansigns to resell the albums to fans and make up the numbers.
Right now, the sales βborrowedβ from yzy havenβt been fully paid back yet, so they have to keep running fansigns until fans spend enough to actually purchase all those albums. In this sense, Heeseung is basically being used to fill the gap in the groupβs album sales.
This kind of βloaned salesβ tactic has been going on in K-pop for years and CN fansigns are being the end-consumers of these loans.
Whatβs shocking is that hardly anyone talks about it, and everything is made to look as if every fansign is generating new revenue. NO IT ISNT.
For now, unless things change, Iβll archive this account πββοΈ
Thank you for the last 4 years @ENHYPEN wishing nothing but the best for all 7 of you β¨β€οΈ
[NOTICE] ENHYPEN's Future Activities
Hello, this is BELIFT LAB.
We would like to express our gratitude toward ENGENE for their unwavering support for ENHYPEN and provide information on ENHYPEN's future activities.
BELIFT LAB has given much thought and consideration into ENHYPEN's future direction and goals. Through in-depth discussions with each of the members about the future they envision and the direction of the team, it became clear that HEESEUNG has his own distinct musical vision and we have decided to respect it.
As such, HEESEUNG will be parting ways with ENHYPEN, and ENHYPEN will continue official activities henceforth as a group of six members.
Itβs difficult to relay the whole process through a short notice, but this decision comes after extensive deliberation. We understand that this news is a lot to process and may be received with mixed reactions. Nevertheless, we hope you understand that this decision was made for the future of ENHYPEN and HEESEUNG.
ENHYPEN remains committed to sharing energetic performances with ENGENE. HEESEUNG will be preparing a solo album as an artist under BELIFT LAB.
We ask for ENGENE's continued love and support for ENHYPEN and HEESEUNG as they start a new chapter of their journey.
Thank you.