In 2004, 50 Cent was offered a deal to endorse a new company called Vitaminwater. He chose equity in the company instead of cash and promoted the drink as part of his brand. When Coca-Cola bought Vitaminwater for $4.1 billion in 2007, 50 Cent's stake earned him $100 million.
Surreal to see my face on the center of the Honoring Black Excellence Billboard at Adidas Headquarters today. This is just the beginning! I am grateful to be an Adidas Legacy Honoree this year along with my bruddas!