Four of our free ASO tools now grade before they generate. Paste your existing screenshot copy, release notes, promotional text, or review reply and get a 0-100 score with per-dimension feedback first, so you fix the weak input instead of generating from it.
Waiting on an AI generation with zero feedback is miserable. We replaced the bouncing dots in AppScreenshotStudio with live narration: the builder explains its layout reasoning, then each screenshot card renders as it lands.
Apple's editorial team writes stories. They need a real one to publish.
"We shipped 2.0 with a redesign" isn't a story.
"We rebuilt around iOS Live Activities so users track workouts on the lock screen" is.
When did you last submit a Featuring Nomination?
If you only do one thing for your App Store listing this week:
Make sure screenshots 1 and 2 show action + result, not your logo.
Image 1: the core thing your app does.
Image 2: the outcome it produces.
The 7 metrics that matter for indie devs:
1. Conversion rate (peer benchmarked)
2. Day 35 download-to-paid
3. Day 35 proceeds per download
4. Day 1 retention
5. Day 7 retention
6. Crash rate
7. Cohort by download source
Pin these. Ignore the rest.
Hot take: peer benchmarks turn "my screenshots convert fine" into a falsifiable claim.
For most indie devs, p25-to-p50 conversion is the moment to refresh frames 1 and 2.
What's your category's p50 sitting at right now?
Most indie devs treat "below median conversion" as a screenshot problem.
It usually is. But sometimes it's a paywall problem, sometimes it's an onboarding problem.
Cohort by download source separates the three. What's actually breaking for you?
The new App Store Connect dashboard is overwhelming on purpose.
Pin these 7 metrics and ignore the other 93:
- Conversion rate
- Day 35 download-to-paid
- Day 35 proceeds per download
- Day 1 retention
- Day 7 retention
- Crash rate
- Cohort by source