Apptics

All in one e-commerce engine. | Built to unify your customer data, boost approvals, and scale MRR.

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If you’re not caught up with ecom twitter, reading this post could save your store’s CVR (+ it’s just really good drama)

@jforjacob recently dropped a post last week about how his store’s CVR was being affected by a change in how Shopify shows the “Pay Now” button to users in the UK.

His dropoff at checkout doubled because of the change.

Over 85 comments came in with people worried, and the topic went trending on X with over 250 posts about it.

But there was no fix to be found.

Just a change that Shopify implemented with no way to opt out even with some of the biggest brands on the platform looking for one.

24 hours later, the GOAT @DaveDiederen came and found a fix.

You had to contact Shopify support and literally talk to employees who didn’t even know this was a setting they could fix.

After dealing with the wait, you could get the checkout button to say “Pay Now” again.

Jacob then confirmed with a quote tweet that this fix also worked for him too, just took hours of dealing with support.

That tweet came 24 hours after the original one.

Think about that for a second, if you were doing 30K+ daily, how much your dropoff at checkout doubling could affect you.

All without Shopify not even giving you a notice.

This is where this post should have ended, but it keeps going.

After Jacob made a tweet talking about how this tweet single handedly got the change reverted, the CEO Tobi decided to join in on the conversation.

“It was an a/b test that ran…” and Tobi concluded the test didn’t negatively impact any stores.

But the question still stood, why can Shopify run tests that cost their vendors millions of dollars without an option to opt out?

As of right now, there is no answer from Shopify, they ran a test and concluded from their end it didn’t affect anyone negatively.

Jacob is claiming it affected him and all the other brand owners he knows and as soon as the change went back, their dropoffs went back to normal too.

Shopify will always do what’s in their best interest, even if it might affect the merchants. And we’ve noticed more and more of these changes happening every month.

If you want updates like this, make sure you follow @apptics account

And as we always say, if you want to stop dealing with random changes like this, DM us and see how we can help.

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https://t.co/QlfQvD4bIa

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PSA to all ecom brand owners.

Tomorrow (June 3rd), Shopify is changing your checkout fields by default:

- Contact method: "email or phone" becomes email only
- First name: optional becomes required
- Phone number: hidden becomes optional and visible

If you’ve never customized these fields then Shopify changes them for you. You didn't ask for it but they're doing it anyway.

Here's how to stop it:

Open Settings > Checkout and manually set these fields yourself before June 3rd. A field you control is a field they can't touch.

The only stores getting overridden are the ones who left their checkout on default.

Just remember this for next time, Shopify can reach into your checkout and change how you collect customer data on a date you didn't pick, and the only reason they can is that the checkout was never really yours.

Small change this time but who knows what’s coming next.

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https://t.co/cg2aL2Pm8V

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https://t.co/GYOpnI91zu

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https://t.co/GYOpnI91zu

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https://t.co/fQZbNpAQzl

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https://t.co/fQZbNpAQzl

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The comments under this post tell you the real story.

The top reply says "this is the first time we are hearing about this." Every operator under it is describing the same broken escalation. Form responses, no human, months of waiting while their business burns.

At this point, no one running serious volume should relying entirely on a platform where:

- The signals deciding their survival are hidden until they are used against them
- The escalation process is broken by the public testimony of the people using it
- They will never be large enough to ever make any of this change

To be clear, Shopify Payments has its place. The problem is depending on it as your only rail.

The brands we have taken past 7 figures still use Shopify Payments, but they also own their payment infrastructure underneath it. They see every signal in real time and have direct access to their banks. When something goes wrong they walk in with proof and handle it like an adult business instead of waiting on a form email from a risk team that does not know their company exists.

If you want to escape the Shopify Payments dependency trap, we wrote a step by step guide on how to get started. Link is in the comments.

[Rohit Mishra @rohitmishra]

We get a lot of questions about why Shopify Payments are disabled after risk reviews, so I want to be direct about what we do, why we do it, and what the data shows.

We often hear "My chargeback rate is only X… why is Shopify acting on my store?"

While chargeback rates are one signal, fake reviews, buried subscription terms, products that never arrive – these are just a few of the other signals that trigger action. When buyers have to dispute a transaction from a merchant because they never shipped a product or the product was different from what was promised, the trust degrades in all independent businesses on Shopify.

We also closely look at when we get this wrong: 99.9% of merchants in good standing have never experienced a wrongful termination or rejection. In the rare cases we get it wrong, there is a defined escalation path, and we have invested in making it faster, more transparent, and more self-serve.

This is what it means to build a platform merchants and their buyers can trust. 👇

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@dmitar_berbatov Did you get it now?

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https://t.co/yesvs2CvsK

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@00004noinfo Now?

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