Aparajita Das

Communications. Geopolitics. Markets

[Aparajita Das @aps999]

@IndustrlPolicy Most India based China analyst work on such irrelevant topics, very broad issues, more on vague topics, instead of micro topics and focus more on politics rather than economy.

[Aparajita Das @aps999]

@Forbes How much are they earning by sharing that data? Those strapped with cameras, are they earning extra bucks?

[Aparajita Das @aps999]

I just published From Goals to Vikings: How Erling Haaland Accidentally Became Norway’s Greatest Brand Ambassador https://t.co/64rtQhS0oG

[Aparajita Das @aps999]

What started as a textile shop grew into a retail phenomenon built on scale, variety, affordability, and customer understanding.

In an era of e-commerce Super Saravana Stores is a reminder that convenience isn't only digital. #retail #ecommerce https://t.co/5oOKKOzof0

[Aparajita Das @aps999]

My article examines Starbucks Korea's "Tank Day" controversy and the lessons it offers communicators, marketers, and leaders about cultural awareness, risk assessment, and reputation management.

#Communications #PR
https://t.co/f6mewDRi1t

[Aparajita Das @aps999]

@the_hindu May??

[Aparajita Das @aps999]

Building a brand isn't just about logos and colors—it's about creating a clear promise that customers remember and trust. Here are the 10 steps for a new company #marketing #branding https://t.co/68uigN7DuU

[Aparajita Das @aps999]

@metapro So agree

[Aparajita Das @aps999]

HUL has reportedly shifted 50%+ of its marketing budget from traditional advertising to social media & micro influencers, managing a network of 30,000+ creators.
But India’s influencer economy still has major gaps:
transparency, and reputation scoring.

https://t.co/Fk00ykiNWk

[Aparajita Das @aps999]

The future of marketing intelligence is NOT tracking mentions.
It’s detecting:
→ behavioral shifts
→ narrative momentum
→ real human intent
#socialmediasentiments #mediamonitoring
https://t.co/8jtYyafG3G

[Aparajita Das @aps999]

India’s hair care market is evolving fast in 2026.
Legacy brands and new-age disruptors are reshaping the market, now valued at billions and growing rapidly.

#HairCare #India #BeautyIndustry #ConsumerTrends #PersonalCare https://t.co/i4gnqOpxEp

[Aparajita Das @aps999]

Dhurandhar 2 succeeds because it doesn’t try to be just another glossy spy thriller. The real surprise is the music.
From haunting background scores to 90s-inspired remixes and even Rasputin-style disco energy

🎬🔥
#IndianCinema https://t.co/BKPt1GN8yT

[Aparajita Das @aps999]

The world is facing a massive nursing shortage, & its an opportunity for India to tap into it
Real edge will go to nurses who combine:
✅ Clinical skills
✅ Healthcare technology
✅ AI & digital health knowledge #Healthcare #AI #DigitalHealth https://t.co/ugudAkrWUu

[Aparajita Das @aps999]

India’s new FDI rules are a blueprint for where the country wants global capital to flow. Faster approvals for batteries, etc
India is also tightening scrutiny #ChinaPlusOne #SupplyChain #Semiconductors #EnergyStorage #Geopolitics #Markets

https://t.co/jRTiQFFK6o

[Aparajita Das @aps999]

British brand NEXT is making a serious play for India 🇮🇳

The retailer plans 50+ points of sale by 2030.
But can it compete with Zara, H&M, Uniqlo, Westside & Reliance Retail?

I break down 👇
#Retail #IndiaRetail #NEXT #HnM #Myntra #RetailIndustry https://t.co/4FgX0vvP0A

[Aparajita Das @aps999]

India isn’t “behind” in social media.

It’s evolving differently. From Reddit’s surge to X’s decline—and the rise of creator-first ecosystems—this is where things are headed:

Full breakdown 👇
https://t.co/46SuMys7rw

[Aparajita Das @aps999]

India’s school bags & stationery market is bigger than you think 🎒✏️ https://t.co/UBtF0LoPaI

• ₹38,000+ crore industry
• Stationery alone: ~$2.6B in 2025
• But here’s the insight 👇
This isn’t just a “back-to-school” market anymore
#India #EdTech #Retail #Startups

[Aparajita Das @aps999]

India cheese story so far - Still under 5% of the dairy market.

Now growing at ~19% yearly

winning global awards (even in Brazil 🇧🇷)

India’s cheese industry is just getting started 🧀

#India #FoodIndustry #Dairy Read my story here https://t.co/1hAt0DsdTV

[Aparajita Das @aps999]

@ramprasad_c When US is a party to talks, things cant be that discreet...

[Aparajita Das @aps999]

As the school holiday season has just begun it made me think about the market size of school stationeries and challenges #schoolbags #schooling #Indianschools https://t.co/lj5lvRgVTc