Anita Raubenheimer

Brand building, strategic integrated marketing, advertising and the creative industry. Views are my own.

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb @MyLeaderNicole Any update on the progress made? Been now 45 hours with no power. Ref: CPWEB4280458 could we have an ETR please?

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb Still no power, 22 hours later and previous call closed without restoration. New call logged: Reference number CPWEB4280458. Can we please get an update on the outage in Linden.

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb Any update on the restoration in Linden?

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb Power out in sections of 2nd Ave, Linden since last night 8pm. Any ETA? CPWEB4279968

[Anita Raubenheimer @ARaubenheimer]

@JHBWater Will respond in DM.

[Anita Raubenheimer @ARaubenheimer]

@JHBWater How do I locate my meter? The numbers provided on your website does not work. I tried 0116881500 and 0860562874.

[Thefrugalgay🏘 @Thefrugalgay11]

It took me 9 years to learn, but I'll teach you in 2 minutes. Here are 15 uncomfortable truths about life...

[Anita Raubenheimer @ARaubenheimer]

A very inspirational read for a December morning - thank you, Steve.

[Steve · Millionaire Habits @SteveOnSpeed]

About 5% of my coworkers were top performers. They crushed it inside and outside of the office.

Most were millionaires, and I took notes.

I studied what they did.

They all had the same 12 characteristics that made them wildly successful people.

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb Perhaps sort out the 36 hours without power in block 2 first before implementing stage 3.

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb No power for the past 24 hours in Linden.

[Billy Oppenheimer @bpoppenheimer]

On August 29, 2018, I met Ryan Holiday for the first time.

At the time, I was 2 years into a nomadic ski-bum phase & trying to figure out what to do next.

Standing outside the Four Seasons in Vail, CO, where he had just given a talk, I asked Ryan if he had any advice.

He said,

At an inflection point in his own life, he turned down some high-paying job offers to work as a research assistant for Robert Greene.

“Because Robert’s life,” he said, “resembled what I wanted for myself.”

He tried to call Robert, and, as he knew it would, it went straight to voicemail. Because Robert’s day, Ryan said, is spent reading, researching, thinking, making notecards, and engaging with ideas. That, he said, is what he wanted his typical day to look like too.

“So look at the people five to ten years ahead of you in whatever career you’re considering,” Ryan told me. “Does their life look like one you’d want for yourself? Are they who you want to be? Because that’s the trajectory you would be on.”

Takeaway 1:

There are many spokes on the career hub, Ryan told me.

When weighing opportunities, people tend to over-index on the salary/compensation spoke, he said.

But there's also the people spoke—the people you work for and with, as well as the people you meet through the people you work for and with.

There's also the knowledge and information spoke—the ideas you work on, the things you learn, and the skills you acquire.

There's also the trajectory spoke—the path you are put on and the life you will eventually carve out, the person you will eventually become as a result of the people you worked for/with, the ideas you worked on, the things you learned, and the skills you acquired.

There's a lot to consider, but the best thing to do is to look at the people five to ten years ahead, as Ryan told me, and ask yourself: Does their life look like one you want for yourself? Are they who you want to be? Because that’s the trajectory you're on.

Takeaway 2:

In a later conversation, Ryan told me that the most important spoke of all is the work itself.

“The work has to be the win,” he said.

Even if the compensation is good, even if the people are great, and even if the trajectory is one you're happy to be on, most of your time is spent doing the work. Like Robert, Ryan’s typical day is mostly spent reading, researching, thinking, making notecards, and engaging with ideas.

“So ultimately,” Ryan told me, “you have to love doing the work. You have to get to a place where doing the work is the win and everything else is extra.”

Follow @bpoppenheimer for more content like this!

[Anthony Vicino @AnthonyVicino]

7 lies you're told about the world:

(on business, money, and personal development)

1. The Focus Lie

You don't have a focus problem...

Proof:

You could easily binge Netflix for hours.

The truth:

You have a focus management problem.

We are dopamine seeking missiles incapable of sitting with boredom for more than 15 minutes.

The result is as Blaise Pascal pointed out:

"All of humanity's problems stem from man's inability to sit quietly in a room alone."

2. The Lie of Enough

We tell ourselves:

I'll be happy when I...

• Make more money
• Buy that fancy car
• Move into that amazing house
• Find the partner of my dreams

The truth:

There is no escaping The Hedonic Treadmill.

All you can change is what you're walking towards.

In my experience, there's only one thing worth walking towards:

(and it's not happiness)

It's purpose.

3. The Consumer Lie

The world is on a quest to make everything:

• Easier
• Quicker
• More Convenient

Our lives are filled with hyper-caloric food and entertainment lulling us into states of satiation.

And yet, we feel empty despite lives that are so full.

The reason?

You cannot consume your way to fulfillment.

It can only be created.

Consume Less. Create More.

4. The Thinking Lie

Most of us will have around 70,000 thoughts today...

And yet very few truly understand what they think on any given topic.

Even fewer will have any genuine insights.

The truth:

Most people don't know how to direct their chaotic mind's energy.

To focus it in a useful direction.

The result:

Motion without Progress.

5. The Lie of the Exceptional

The world is run by idiots who work very hard to convince you they are remarkable.

Of the ones who truly are remarkable, most achieved their success through nothing more than discipline, luck, and time.

You are not an impostor. None of us belong here.

6. The Friendship Lie

You have fewer friends than you realize.

Most are simply acquaintances.

Friends are the people you call when the world is crumbling around you...

And they always answer.

Five good friends can last a lifetime.

Quality over quantity.

7. The Lie of the Best

You probably cannot be the best at any one thing.

It's so mathematically improbable as to be impossible.

But that's okay...

Because the goal isn't to beThe Best.

It's simply to be Better.

And Better has no finish line.

***

Yo, if you enjoyed this, follow me @AnthonyVicino for more.

[Brian Solis @briansolis]

This is heartwarming and a reminder of the good in humanity.

200+ South African firefighters landed in Canada to assist in the fight against the raging wildfire.

Upon arrival, they greeted Canada with a special song and dance in the early hours of the morning...full of pride and resilience!

#MZANZI1

[Anita Raubenheimer @ARaubenheimer]

@CityPowerJhb Do perhaps have an ETR?

[Billy Oppenheimer @bpoppenheimer]

In Jaws, you don’t see the shark until 1 hour and 21 minutes into the movie.

That wasn’t the plan.

According to the script, the mechanical shark, “Bruce,” was supposed to get way more screen time. But Bruce was built for and tested in a North Hollywood freshwater tank.

Oops:

Jaws was to be the first major motion picture shot in the Atlantic Ocean. The first time the mechanical shark got into the ocean, the electrical substructure was destroyed by the salt water.

So director Steven Spielberg had to film the movie without his main character.

This, Spielberg said,

“torqued up the suspension of the movie…Rather than seeing the shark in every scene, I played a lot of the fear from the people in the water, from seeing their legs kicking, from the point of view of the camera moving along the surface of the water. That’s what turned the movie into more of an exercise in suspense than just a horror film.”

“So if you had the shark when you wanted it,” Spielberg was asked, “you probably would have had a different movie?”

“I probably would have made a movie that wouldn’t have been as successful,” Spielberg said. “I think the film would have made half the money had the shark worked.”

Jaws had a record-setting $7 million opening weekend and grossed $100 million in its first 59 days, passing “The Godfather” as the highest-grossing film in history.

Takeaway 1:

The iconic POV scenes in Jaws were forced out of necessity.

Innovations are often forced by limitations. Tony Hawk, for example, is credited with being the first skateboarder to ollie into his aerials.

"It wasn’t like I was trying to create movement," he said. Hawk was too small and skinny "to get the inertia to get in the air like other skaters."

Because of his limitations, Hawk changed skateboarding forever...

Takeaway 2:

In Jaws, you don’t see the shark until 1 hour and 21 minutes into the movie.

“This goes to show,” @_coleschafer writes, "that anticipation is scarier than confrontation."

The Stoic philosopher Seneca famously wrote, "We suffer more in imagination than in reality.”

---

"If you break the human struggle down to one word," Jerry Seinfeld says, "it's CONFRONT. And so, I approach everything that way."

Confront the reality that the shark is broken. Confront the problem you're putting off. Confront the hardest task on your to-do list. Confront the workout. Confront the blank page.

Anticipation is scarier than confrontation.

Follow @bpoppenheimer for more content like this!

[Anita Raubenheimer @ARaubenheimer]

@CindyPoluta @MyLeaderNicole @CityPowerJhb Cindy, I am. Not a peep. Not the whole 9th Street has been affected, which could be the reason for the silence. Not sure who is the street captain for 2nd Ave? As we are on a corner. It’s the contradictory messages that I’m finding frustrating, if and when there are updates.

[Anita Raubenheimer @ARaubenheimer]

@MyLeaderNicole this is unacceptable. We have been without power since 12am. With virtually no updates from @CityPowerJhb nor our elected Cllr. Getting mixed messages from the call centre which we have been relying on for updates. And no message from the street captain.

[Nicole van Dyk 🇿🇦 MPL @MyLeaderNicole]

#Linden update sent to linden street Captains. @CityPowerJhb are working on the 13th street blown sub.