After revisiting the famous “sell me this pen” scene from wolf of Wall Street—The first mistake in “sell me this pen”?
Pitching the pen.
The real move?
Find out why they need one.
Amateurs pitch.
Professionals ask.
The moment you start listing features,
you’ve made it about you.
The deal closes when it becomes about them.
https://t.co/47EhOvkcIu
The best salespeople don’t convince.
They listen until the customer says:
“This is exactly what I need.”
When it comes from their mouth — the deal is done.
A common misconception in sales is that it’s about features of the so called product. When in reality it’s about solving actual pain. For example in my industry the pain is my prospects waiting around stressed because their invoices arent paid for another 90 days🤷♀️🤷♀️
To break down the famous “sell me this pen” scene at the end of the wolf of Wall Street—As soon as you start selling the features of the pen, the deal is over. You are trying to create conditions in which they will buy the pen, not by selling the features on their own.
“This is a nice pen” = fastest way to get ghosted by the customer. Same energy as lenders who pitch rates before asking about your pain. Full video: https://t.co/yM1F15YrLX
Going into pitch mode causes instant death in sales, you’re not selling a pen you’re selling a solution to not having one you could say Watch the full breakdown: https://t.co/yM1F15YrLX
“Sell me this pen” → guy starts listing features like it’s a cure for cancer. Mate… that’s how you lose the deal in 10 seconds. Full roast + real cash flow take on YouTube: https://t.co/yM1F15YrLX