Archon Programmatic House

A programmatic network focused on optimizing publisher revenues by designing an evergreen ecosystem.

[Archon Programmatic House @archonph_]

The open web is entering its post-traffic era: People Inc.'s session revenue is shrinking as AI Overviews eat search. What the traffic/monetization split means for your GAM/AdX yield mix → https://t.co/H8UDoVqqFK

[Archon Programmatic House @archonph_]

Prebid has a new chairman — and he won't pick a side in the agentic standards fight. Why protocol-agnostic is the point, not a hedge: https://t.co/CRqvRskeeM