Arielle Johncox

Where growth 🤝 brand | Interim CEO @balsamiq | Fractional marketing & growth

[Arielle Johncox @ariellejohncox]

@cjc @pdotcv Oh this is GOOD 👏👏👏

[Arielle Johncox @ariellejohncox]

@startupstella I def don’t let it do everything (because I am also that way). But starting with one step at a time helped me learn how to best use it.

[Arielle Johncox @ariellejohncox]

@startupstella I like that it just…does its thing. Was easy & fast to set up. Auto blocks the cal. Has a scheduling link. Color coding.

[Arielle Johncox @ariellejohncox]

@mitchelsellers @balsamiq Thanks to your team for writing in! #1 goal is to make a tool that works for you, so even negative feedback’s a gift.

[Arielle Johncox @ariellejohncox]

@regyperlera I’ll flag this to the team. The AI can experience hiccups (usually converting smaller sections of a screen fix that, but we’ll improve).

You can already select the wireframe & ask Balsamiq AI to create an alternative.

A smarter skill to do that at scale is a good idea, thanks.

[Arielle Johncox @ariellejohncox]

Did this in the Head of Marketing role too & got to the next step fairly quickly.

Work journaling works!

[Kpaxs @Kpaxs]

So good, definitely something everybody should start doing!

[Arielle Johncox @ariellejohncox]

@avdaces @Kpaxs This was a handwritten, old school notebook situation. So no true order to it.

Later, I added tabs to pages that I found myself frequently reviewing.

[Arielle Johncox @ariellejohncox]

@waynesutton @balsamiq @excalidraw Love that the industry’s grown over the years. Would love to hear more about what we can do better!

2026 roadmap is in progress.

[Arielle Johncox @ariellejohncox]

@MediaRonLLC This looks so good!

[Arielle Johncox @ariellejohncox]

@adriankuleszo @designme This is fantastic! And so true. Would love to hear more about how you thought about going from Balsamiq to the next steps.

[MediaRon @MediaRonLLC]

Balsamiq has a new AI wireframing feature, so I asked it to create a new Categories screen for Pattern Wrangler that merges both registered and local categories. It mostly did a good job.

[Balsamiq @balsamiq]

The best product ideas don’t always come from the loudest voices. So we’re making space for yours.

Meet Good Product Club, a way for PMs, devs, and others to share sharp, useful product knowledge that help teams build better and get seen.

Join us: https://t.co/bXYKWRjZ2o

[Julie Zhuo @joulee]

Not talked about enough: products live or die depending on the *feeling* of power they give to the user.

Too complex and users don’t feel powerful, they feel stupid and overwhelmed.

Too simple and users don’t feel powerful, they feel frustrated and boxed in.

[Arielle Johncox @ariellejohncox]

@zoink huge congratulations!

[Arielle Johncox @ariellejohncox]

@neuranne Ours just went out today! But we could mention you in the March edition of the Balsamiq newsletter. Topic’s about using wireframes with AI—fairly experiment-y.

[Balsamiq @balsamiq]

We did it. We gave Balsamiq a facelift. And unlike a bad reboot of your favorite TV show, we kept the heart.

New branding, new app design, new chapter. Check it out: https://t.co/TLEpgggsyQ

[Arielle Johncox @ariellejohncox]

@jappleby @poppi It’s possible they knew, weighed the pros/cons, and ran with it. Then maybe it was more intense than hoped for.

At that scale and with current cultural/price sensitivities, my guess is we’ll see more brands make tradeoffs or fade.

[Arielle Johncox @ariellejohncox]

@amandanat 3 more:

- Farmers markets/events could be good, esp if you give an incentive for them to come to her next time.

- Depending on the area, hosting club meetups (like the Girls Who Walk or running club or moms after yoga groups).

- Highlighting customizations (alt milk, sugar)