Back pain is a common concern during pregnancy. However, traditional back pain relief LS belts are unusable during pregnancy as they are designed to increase pressure on abdomen along with the back. We looked at existing maternity belts in India from typical orthotic brands and were seriously disappointed. They were made from rough scratchy fabrics, had metal braces, came in 4-5 sizes which is impossible to select for anyone and the worst part is some of them had a three strap design where top strap puts pressure on abdomen kind of defeating the purpose of this product.
We decided to give this our best shot and after a year+ of RnD and over 6 months of real user testing, i am happy to announce launch of the Frido Maternity Belt. In our view, this is by far the best design money can buy in India or anywhere in the world. Made from skin friendly soft materials. No metal braces. Two strap design instead of three strap. Only two sizes instead of four with anywhere Velcro system that makes it the most adjustable design in the world.
Proudly designed and Made in India 🇮🇳 for the world.
Introducing Frido Kids Barefoot Sneakers.
Feet-shaped, broad toe box: gives little toes the space to spread, move and wiggle naturally.
Zero-drop, flexible sole: keeps the heel and forefoot at the same level, with a design that lets little feet move more naturally.
Our USP: Easy to open Velcro that makes getting in and out incredibly effortless. So effortless that even a 2–3 year old can start putting their own shoes on.
Because kids shoes shouldn’t just be smaller versions of adult shoes. They should be designed around how little feet actually move.
People told me comfort wasn’t a category you could build a brand around. I knew they were underestimating how many people were silently uncomfortable. Here’s what we built anyway.
#BreakToBuild@frido_official@Razorpay
Sad to see this. @Meta needs to do much better here. Also, the support needs to be better.
48 hours to restore impacts businesses like anything. Hopefully it gets restored soon. @ganeshsonawane
.@mosseri please help us reinstate our brand’s Instagram account: @ Myfrido
Our business is being impacted heavily and we still have no clarity on why the account was disabled. We’ve received no proper explanation or resolution despite trying to reach support. Would really appreciate your help in getting this reviewed urgently.
@Meta
Dear 👋 Indian Ministers,
Please help restore @frido_official’s Instagram account, which has been wrongfully suspended by Meta! 🙏
Minister Chris from New Zealand stepped in to help recover a wrongly suspended account. Can someone please help us too?
there is no warning, no email, no violation that we know of, suddenly the account vanishes, we have a few backup accounts by which our perf can be at same level within 48 hrs but its just too sad to see this happening with the most important channel for d2c ecosystem!
Urgent help needed! 🚨
Does anyone here have a contact at Meta who can help with account escalations?
Our brand account “@myfrido” was suddenly suspended on Instagram for absolutely no reason, and we haven’t been able to get proper support yet.
Any help, contact, or lead would genuinely mean a lot. 🙏
How is this even an acceptable process @Meta?? First disable the account with vague, nonsensical mumbo jumbo language, then ask us to appeal while threatening to permanently disable it??!!! Absolutely ridiculous 😡😡
Extremely shocked right now! Our @frido_official Instagram account has been blocked, and Meta POCs have said it may take up to 48 hours to restore. Can someone senior at Meta please look into this urgently??!! 🤯🤯
Plot twist: your comfort era comes with stadium access😌
Ps: Shop & win a chance to witness Team India live in action!
Shop now👇👇
https://t.co/AI6m7PftXa