AriQ

[AriQ @AriQMM]

Don't forget product lifecycle when designing a digital media strategy: from hunters to farmers and from rational to emotional #esademdm

[AriQ @AriQMM]

The important thing is to go from paid media to owned media but we can also go through a middle step which is earned media #esademdm

[AriQ @AriQMM]

For retailers, mobile can be an opportunity and a threat at the same time: "Research Online Purchase Offline" vs "Showroom" #esademdm

[AriQ @AriQMM]

Two key elements behind the success of mobile are location and immediacy📱 #ESADEmdm

[AriQ @AriQMM]

The platform is key for a Social Media Strategy. We need to know how they work, how people behave there but also how they evolve #ESADEmdm

[AriQ @AriQMM]

Priorities for an Email Mkt Strategy: Increase our data base, find excuses to send more emails and then we can think about content #ESADEmdm

[AriQ @AriQMM]

The right Inbound Marketing mindset: To deliver the right offer, to the right people at the right moment. #ESADEmdm

[AriQ @AriQMM]

Social network users have become teenagers, they are impatient, rebel, social, self-expressive and no longer ignorant #ESADEmdm

[AriQ @AriQMM]

Platform, community and content are the essential elements to set a digital fire #DigitalFireTriangle #ESADEmdm

[AriQ @AriQMM]

When segmenting for a Google Ads campaign we need to pay attention to what is people searching for #ESADEmdm

[AriQ @AriQMM]

Google Ad rank depends on how much are you willing to pay 💰 and on how good is your answer👌 AdRank=Bid+Quality Score #ESADEmdm

[AriQ @AriQMM]

Search engines provide answers to people's questions and the landing page should continue the conversation #ESADEmdm

[AriQ @AriQMM]

Retail is the industry that spends the most on digital ads, 30% is branding and 70% direct response #ESADEmdm