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The photo of the Exam, some more concentrated than others π
Thanks #ESADEmdm Class of 2017 for your participation & interest ππ»ππ»
Alignment among the digital media strategy, the offline strategy and the overall marketing plan is fundamental! #ESADEmdm
When building a digital marketing strategy, start from the basics: solution lifecycle, customer journey & overall marketing plan. #ESADEmdm
The goal of digital media strategy is to, over time, decrease cost of acquisition and increase customer value! #ESADEmdm
Don't forget product lifecycle when designing a digital media strategy: from hunters to farmers and from rational to emotional #esademdm
The important thing is to go from paid media to owned media but we can also go through a middle step which is earned media #esademdm
MAIN TAKE AWAY: don't forget to align the digital media strategy with the overall marketing plan #ESADEmdm
A whole trimester talking about Digital Marketing but, in the end, remember to align the online mktg strategy to the offline one #ESADEmdm
Always align the digital media strategy with the overall marketing plan! #ESADEmdm
Your digital marketing strategy should be focused on diminishing the CAC while increasing the CLTV #ESADEmdm
Digital media can be used for educating customers as well as creating a big brand exposure. A good example is Youtube #ESADEmdm
When the market is mature, gradually shift from hunters to farmers π¨βπΎ and from rationality to emotionalityπ€ #ESADEmdm
Google and Facebook are a must in every media plan #ESADEmdm
With digital marketing strategy: aim to reduce your customer acquisition costs and increase your customer lifetime value #ESADEmdm
Increasing customer loyalty through your #digitalmarketing strategy is one of the ways of decreasing CAC #ESADEmdm
As markets become mature, companies have to increasingly focus on their own media and direct traffic. AirBnB excels at this! #esademdm
Your goal as a #digitalmarketer should be to move your brand from dependency on #paidmedia to #ownedmedia and direct traffic. #ESADEmdm
If one keyword of your Adwords Campaign eats up a lot of your budget, create an own campaign for it to "save" the other keywords. #ESADEmdm
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