Client Services for @thetradedesk. NY #Yankees fan. Runner. Pickle aficionado. Believer in the greater good. Proud alumnus of @Wesleyan_U and @NYUStern.
Political campaigns have limited time to reach voters, & many are not reachable on linear TV. @C_and_E covers how @PushDigital reached households 36% more efficiently on CTV for a current statewide campaign using @Comscore & Proximic tools on our platform. https://t.co/P2zMYhWZUt
People keep saying "unprecedented" like there's never been an election when a Dem incumbent drops out, RFK is running, the Dem convention is in Chicago, there's an unpopular foreign war, the Rep nominee is a crook who thinks he's above the law, and a leading candidate gets shot
"Ad-supported streaming platforms are one of the biggest secular tailwinds in the history of our business," says @TheTradeDesk CEO @jefftgreen.
He discusses the future of digital advertising and more here:
$TTD