Arjun Rastogi

Director of Marketing, AsWeMove

[SP @SP_ecom]

🚨 HIRING: DR Creative Strategist (full-time, remote)

We're a 7-figure beauty/wellness DTC brand launching our V2 hero product, looking for an A-player to own the creative and run the whole engine.

Not an order-taker seat. You'd own the concepts, the brand voice, and the full funnel, then build the creative team out as we scale. Real path to Creative Director.

Looking for:

• $1M+/month brand experience
• Elite DR copy, non-negotiable
• Full-stack DR brain, you think ad to page to offer, not just ads
• Proven winners you personally scaled
• Full-time + exclusive

Competitive base + uncapped performance. When the creative wins, you win.

Apply below 👇
https://t.co/21oOQmpEd0

DM me once done

Know someone? $1K referral if they get hired.

#Hiring #CreativeStrategist #DirectResponse #DTC #Ecommerce

[Arjun Rastogi @arjunkrastogi]

@PatrickHaede Agent

[Olly Hudson @oliverwhudson]

We used one Grok prompt to uncover a 30% pain point no other brand was hitting.

Two weeks later, it became the top ad in the account.

-£12 CAC. £40k+ pipeline. No extra spend.

In this week’s podcast episode, we dropped the exact breakdown of how we did it.

We’re using a Grok + Reddit + X stack to build creative angles from live audience sentiment.

In this case, the prompt surfaced a clinical study showing women going through menopause are 30% more likely to suffer from bloating.

Then it got interesting:

→ Pulled real Twitter convos around the pain point

→ Surfaced the emotional language people actually use

→ Mapped funnel stages (unaware → problem aware → solution aware)

→ Uncovered a totally untapped, high-intent angle

We built around it. New persona. New message. New positioning.

That ad crushed.

Real-time audience research > guesswork.

We’re doing this every week to help brands unlock incremental reach and scale spend.

Want the exact Grok prompt we used?
Retweet this post
Comment "prompt" and I'll DM it to you

[Arjun Rastogi @arjunkrastogi]

@jspujji GrowthAssistant

[Jesse Pujji @jspujji]

A 21 y/o marketer is generating 1M+ social impressions for me.

He’s using a fine-tuned AI to turn my daily meetings into viral posts.

I asked him to make me a 5 min Loom to show how he does it.

RT + Comment "GrowthAssistant" to get the video in your DMs.

[Mathias Schrøder @MattiSchroder]

Hot take: 90% of big brand success is margins, not "genius" ads.

Marketing is a lot easier when you're profitable at a 1.16 ROAS 👀

[claire vo 🖤 @clairevo]

When you get into a leadership position it’s really easy to set up a system and watch work go by.

Products get shipped.
People get hired.
Process gets implemented.

Many look at this and think: “wow, I hired a bunch of talented people; look at them go!”

But this is dangerous, and most systems aren’t effectively self regulating.

Design details start to get sloppy.
Products get made my consensus.
Just OK hires get approved.
Death by a thousand processes.

This isn’t because people aren’t talented or able to make the right decisions. But organizations are diffuse systems, and especially in a remote world, a little friction goes a long way in improving the outcomes.

If you’re not dedicating a chunk of your time at looking at the work flowing through the system, you’re missing opportunities to shape and sharpen the output of your team.

This isn’t micromanagement. People can’t wait on you. You can’t look at everything.

But inspection creates performance. Your team culture should welcome it, and you should expect it of every leader on your team (and leaders aren’t just people managers!)

So clear time for the content, not just the operations. Care about the details. Read what crosses your desks. Less meaningless 👍 reactions, and more “let’s walk through this together.”

More inspection.
Better outcomes.
Honestly: more fun.

[Arjun Rastogi @arjunkrastogi]

@FedotOff90 video

[steeve ⚡️ @steevevakees]

this usa basketball team is humming perfectly, despite the early drama of who got left off the roster.

[Arjun Rastogi @arjunkrastogi]

@IdrisEcom_email DR

[Arjun Rastogi @arjunkrastogi]

@ProperlyAds tube

[Arjun Rastogi @arjunkrastogi]

@collin_ruth89 SOP

[Arjun Rastogi @arjunkrastogi]

🎯

[Max Langlois @MaxLanglois3]

Average time a potential buyer interacts with your ads = 6 Seconds

Average time a potential buyer interacts with your site = 2 minutes

Yet when I talk to brands they are testing 100s of ads a month but have only tested 1 landing page in the last year.

Don’t neglect your post click experiences, it can have a larger impact on your growth than a winning ad.

[Arjun Rastogi @arjunkrastogi]

@osh_alchemy copy

[Arjun Rastogi @arjunkrastogi]

@steevevakees 👀👀

[Arjun Rastogi @arjunkrastogi]

@LifeAsJohn absolutely - big unlock for me was choosing simple & doable DOs & DONTs that work for me personally as opposed to following someone else’s plan.

less friction = more consistency = better results

[Arjun Rastogi @arjunkrastogi]

My Tuesday Reset:

❌ No Salt
❌ No Dairy
❌ No Meat
❌ No Bread
❌ No Alcohol

✅ Water
✅ Coffee
✅ Fruits
✅ Unsalted Peanuts

Every Tuesday for the next 51 Tuesdays. This is my intentional weekly reset for my mind & body.

1 Tuesday down, 51 to go.

[@nickdio @nickdiooo]

wish I could tell the 16, 19, 22, 25, and 30 year old version of myself.

"you're a good person"
"keep going, it all works out"
"be nice to everyone"

life moves pretty fast but these things have remained true.

[Arjun Rastogi @arjunkrastogi]

@GrowthAssistant @jspujji sweeeeet

[antonio @AntonioGaryJr]

some days everything is on fire and some days you’re on FIRE.

Don’t ask me what this means but know there’s a lesson in there.