Armand Manibo

Helping brands scale through influencer marketing ✨📸 Founder of @ArmfulMedia

[Armand Manibo @armandmanibo]

Hot take:

Business isn’t won by the smartest person in the room.

It’s won by the person who executes while everyone else is still researching.

The market doesn’t pay for ideas.

It pays for outcomes.

Launch.
Get feedback.
Improve.

Repeat.

That’s the game.

[Armand Manibo @armandmanibo]

@noah_ecom Ikr

[Armand Manibo @armandmanibo]

Unpopular Opinion: You cannot expect influencers to generate sales for you if you barely generate sales for your own brand even if you're selling it more a long time now.

[Armand Manibo @armandmanibo]

@Klaviyodeepdive UPWORK

[Armand Manibo @armandmanibo]

Liberica beans for a spanish latte is a big NO

[Armand Manibo @armandmanibo]

Someone found me on Reddit🤯

It's been a while since I posted anything on Reddit or even engage in any conversation.

But I was just suprised when he told me that. He also said "this guy probably knows what he's doing"

I should be more active on Linkedin this time 😄

[Armand Manibo @armandmanibo]

@paolo_scales DOC

[Armand Manibo @armandmanibo]

Working with Influencers Doesn’t Work… Until You Get This Right"
Most brands hire influencers… and get disappointed.

❌ No sales
❌ No brand lift
❌ No ROI
Then they say, “Influencer marketing doesn’t work.”
But here’s the truth: It’s not the influencers—it’s the lack of clarity.

Before you even send that first DM, you need to answer one critical question:

👉 Why are you working with influencers in the first place?

Because your reason determines your strategy, your messaging, and your results.

[Armand Manibo @armandmanibo]

Have you tried running ads from the influencer’s profile, not your brand account?

Instead of an ad showing as “Sponsored" under you brand's account, it will be under influencer profile but you control the budget & targeting.

Why should you try this? 👇

✅ Looks organic (doesn’t feel like an ad)
✅ Higher engagement & lower ad costs
✅ Leverages influencer trust to boost conversions

People trust people more than brands.
That’s why UGC ads outperform traditional brand ads.

[Armand Manibo @armandmanibo]

@Bogzabs96 guide

[Armand Manibo @armandmanibo]

@ceobeylin what's great thing you did on your first store that you think made it generate 3k/month consistently?

[Armand Manibo @armandmanibo]

@LoganTGott video

[Armand Manibo @armandmanibo]

What's your biggest issue with the current influencer marketing tools in the market?

#ecom #influencermarketing

[Armand Manibo @armandmanibo]

By implementing this strategic framework, you provide influencers with clear direction, enabling them to produce content that is both authentic and effective in achieving your marketing objectives.

#InfluencerMarketing #ContentStrategy #MarketingTips

[Armand Manibo @armandmanibo]

If you're an ecom owner and working with creators. Read this ⚡️⚡️⚡️

A creative brief is just the beginning. To truly drive results, you need a strategic approach.

Here’s how to elevate your influencer collaborations:

THREaD

[Armand Manibo @armandmanibo]

Organize Concepts Strategically: Group similar creative ideas into categories or “buckets” to streamline the selection process and identify which concepts align best with your campaign goals.

[Armand Manibo @armandmanibo]

Develop Multiple Briefs: Craft several briefs, each focusing on different content styles, hooks, and selling points, based on thorough research to understand audience preference and what fits the content style creators has.

[Armand Manibo @armandmanibo]

Tailor to Your Product: Customize each brief by incorporating elements and selling points unique to your product, ensuring the content highlights your product’s strengths and differentiators.

[Armand Manibo @armandmanibo]

@niphal @jsappington what's the alternative then?

[Armand Manibo @armandmanibo]

What if you could automate your TikTok affiliate campaigns and scale faster than ever?

Here’s the secret: Tools like Euka and Reacher.

They let you:
✅ Automate influencer outreach—no more manual DMs
✅ Track affiliate performance effortlessly
✅ Scale without burning out—focus on growth, not admin

Stop wasting time. Automate and scale!