Armando Macedo

Cold traffic Creative Strategist

[Armando Macedo @armandoDRC]

@filipscaleson Yooo, Thanks G

[Armando Macedo @armandoDRC]

I just quit my 9-5

Its amazing what you can achieve

If you just put your head down for 6 months

[Armando Macedo @armandoDRC]

@mikefutia STATICS

[Armando Macedo @armandoDRC]

@rom1trs VOX

[Armando Macedo @armandoDRC]

@shiafkos

[Giorgos Shiafkos @shiafkos]

A cartoon giraffe I built in one click just held your attention longer than your last three ad campaigns did.

That is not a flex about animation.

It is the whole problem with how most brands run ads.

You pour weeks into production and money into agencies, and the work still gets scrolled past in half a second.

[Giorgos Shiafkos @shiafkos]

You wrote your first line last. That is exactly why your ads die.

The real order of events: you spend three weeks on the product shots, argue about the music, rewrite the offer four times.

Then the hook, the one line that decides whether any of that gets seen, gets slapped on at the end because the export is due.

So the most important words in the ad get the least thought in the room.

A hook is an audition. Fail it and nobody reads your body copy, nobody hears your offer, and your budget buys you a three-second view and a scroll.

Flip the order. Write the hook before the script and before the edit.

Write ten of them, keep the one that actually stops you, and build the ad around that.

The brands that win decide what earns the first three seconds before they make anything else.

Everyone else decides it last and hopes.

[Giorgos Shiafkos @shiafkos]

Most ecom brands lose to the same mistake: they never decided who the brand is actually for.

It feels safe to be for everyone. "Healthier skin for anyone who wants it."

Bigger market, more buyers, why narrow it.

So the messaging goes broad, the ads go generic, and the brand ends up talking to a vague average person who doesn't actually exist.

Here's why that quietly kills you.

An ad only stops someone when it feels like it was written about them.

The second it tries to talk to everyone, it stops sounding like it's talking to anyone.

No specific pain to name, no enemy to point at, no moment the reader recognizes.

So it reads as background noise and gets scrolled.

The fix is to pick one real person and build everything around her.

Step one, name her at her worst moment with the problem.

Not "women who want better skin," but "the woman who cancels plans because her skin broke out the night before."

Step two, write down what she's already tried and quit, and what she secretly believes is wrong with her.

That's your angle and your objection in one.

Step three, name what she's fighting: the expensive routine that did nothing, the dermatologist who shrugged, the years of trial and error.

Now write only to her.

Example:

Broad: "Clinically backed skincare for healthy, glowing skin."

Sharp: "If your skin breaks out the week of every big event, that's not random, and there's a fix nobody told you about."

One could be any brand. The other could only be talking to her.

Being unmissable to the right people beats being acceptable to everyone.

Deciding who the brand is for is the first strategic move, and it's the one most brands skip.

[Giorgos Shiafkos @shiafkos]

"Stop the scroll" is the most repeated advice in marketing.

It's also the lowest bar there is.

Pausing someone was never the goal.

A real hook pulls them in and won't let go, the way one sharp first line drags you into an ad you never meant to read.

That pull is the whole difference between an ad people skip and one they finish.

[Armando Macedo @armandoDRC]

@MMeneTrades Botmaxxing?

[Armando Macedo @armandoDRC]

@niakjaw Hormozi in the house

[Armando Macedo @armandoDRC]

Last week I said I'm building something sick.

Here it is:

A research engine that hands me 50+ ad concepts every Monday morning.

It runs while I sleep.

My part takes 15 minutes.

What it does on its own, every week:

scrapes the winning ads in the niche
pulls Reddit threads and reviews, word for word

reads published studies for proof material
maps every pain it finds to a market map

The part nobody does manually:

every customer quote that fits no known audience goes into a separate bucket.

3 quotes pointing the same direction = a new segment nobody is targeting yet.

New segments are where the cheap winners live.

Then it finds the gaps.

Audiences with loud pain and zero ads serving them

Ranked

Every concept it banks starts from a real customer sentence

Monday morning:

two emails

I kill the weak concepts, approve the new audiences.

15 minutes

Then production.

AI didn't replace the strategist.

It made judgment the whole job.

[Armando Macedo @armandoDRC]

Two days ago: agents generating concepts while I slept

Today: a claymation video in one shot

Watch the gap between idea and finished ad close in real time

[Armando Macedo @armandoDRC]

Last week I said I'm building something sick.

Here it is:

A research engine that hands me 50+ ad concepts every Monday morning.

It runs while I sleep.

My part takes 15 minutes.

What it does on its own, every week:

scrapes the winning ads in the niche
pulls Reddit threads and reviews, word for word

reads published studies for proof material
maps every pain it finds to a market map

The part nobody does manually:

every customer quote that fits no known audience goes into a separate bucket.

3 quotes pointing the same direction = a new segment nobody is targeting yet.

New segments are where the cheap winners live.

Then it finds the gaps.

Audiences with loud pain and zero ads serving them

Ranked

Every concept it banks starts from a real customer sentence

Monday morning:

two emails

I kill the weak concepts, approve the new audiences.

15 minutes

Then production.

AI didn't replace the strategist.

It made judgment the whole job.

[Armando Macedo @armandoDRC]

Im building something SICK, stay tuned creative strategists and DTC brand owners

[Armando Macedo @armandoDRC]

@niakjaw At the moment not everything, but a time will come when you just have to be the captain of the ship and steer it

[Armando Macedo @armandoDRC]

The CSes and Copywriters who refuse to touch AI think they’re protecting their craft.

They’re just slower at finding what their market actually wants to hear.

Socrates said writing would make us forget.

Teachers said calculators would rot kids’ brains.

Same panic, new tool.

AI can write the whole ad.

Pair verbatim with product facts, find the angle, write the winner.

What it can’t do is understand consumer psychology and offers well enough to know which hook and message will land.

That part is still you.

Use it or don’t. But don’t confuse slow with serious.

[Armando Macedo @armandoDRC]

@niakjaw I didn’t quite understand your question bro

[Armando Macedo @armandoDRC]

@niakjaw Keep pushing bro