TikTok is on the climb as it's surpassed over 1 billion monthly active users. But where does TikTok fit in your paid media strategy? Maddie Harlan, Media Associate, breaks down all that you need to know about @tiktok_us advertising in our latest series!
https://t.co/91JGZMB7Oc
Ad Operations Manager, Tyler Klingman, shares her thoughts on the Basis Technologies DSP and the unique capabilities that set this DSP apart from others. Check it out below! ⬇️
https://t.co/pElgtXWsBQ
Our very own, Zachary Thompson, shares his thoughts with @BusinessInsider regarding @Google and @Meta's latest updates as they continue to explore the convergence of AI and advertising.
https://t.co/ZWWMwihakF
Advertising in healthcare has become increasingly complex as attribution capabilities advance and concerns regarding patient data safety persist.
https://t.co/2OWkrn6j24
For a second straight year, we find ourselves on a list among the top 100 most talented and growing agencies around the globe! It’s been an incredible journey, but we couldn’t be more excited about what lies ahead. To our team members, you are, and always will be, the real MVPs.
Apple advertises its hard stance on consumer privacy but is building out its own advertising solution. These two things usually don’t go hand-in-hand. Vice President of Ad Operations, shares his insights on Apple’s venture into the world of advertising! https://t.co/LkRuQCibSe
Dive into an exciting conversation between industry leaders, Alysia Ehle (Vice President of Media Management) and David Mahaffey (Vice President of Ad Operations) as they explore the future of sustainability in ad tech. 📈
https://t.co/uBgMDUMSN6
If you haven't dabbled in custom bidding algorithms, let this serve as a friendly reminder to try them out! Plus, it never hurts to brush up on your Python. 🧹️
https://t.co/5EbBx7g9mZ
If speed, flexibility, and leadership are among the top qualities you seek in an agency partner, then an independent agency may be for you. Andy Von Kennel, shares his insights on the three crucial advantages that independent agencies offer clients today!
https://t.co/r9FHyXT5w4
Advertisers have a multitude of perspectives on how to best integrate influencer and paid media strategies. Ally Shay, shares her insights on effectively combining influencer campaigns with paid strategies to maximize the impact of influencer!
https://t.co/bWxjIQWnAm
In our latest Shop Talk, David Mahaffey and Alysia Lowe Ehle, PhD discuss The Trade Desk's Open Path, Google's advertising monopoly issues and TikTok's judicial concerns. Check it out below! ⬇️
https://t.co/h3nMsVy4Dv
Data-Driven Attribution vs. Last-Click Attribution: Which One Comes Out on Top? Ad Operations Manager, Graham Hooten, shares why DDA is the clear winner.🥊https://t.co/IKdYSNF6vc