Presentamos nuestra nueva canción creada con IA, inspirada en la integración de la realidad virtual en supermercados virtuales para el congreso #AIRSI24 ¡Escúchala aquí! https://t.co/U8LOznb9kl @smolinillo@RafaelAnSan@arnoldjaputra
Is smartphone addiction always a negative issue? In this study, we (with @roysanjit2004 and Sebastiaan van Doorn and other colleagues) look at how smartphone addiction influences perceptions and intentions related to mobile payment…https://t.co/pOGRb1FeLe https://t.co/pd74frj8PE
Project Sunrise...this is what Qantas called it to manage jet lag. Long haul flights have always been difficult. But with many perks, also a 20% price hike, things might be better...or not? What do you think? I personally like the…https://t.co/8z2PoXNbOc https://t.co/8AHmmKr68Q
@SJM_ESIC 2023 (1) includes great papers from Top authors
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This article focuses on applying brand concept maps to build brand associations and image for destinations.
#marketing#tourism#brand#branding#mktgui https://t.co/GQirrlh2av
Huawei is under scrutiny with their presence in the European market. It seems that the next growth will be in another market (e.g., Southeast Asia). What do you think should be the appropriate strategy for Huawei to enter the new m…https://t.co/T28ic30ld1 https://t.co/cp7BR6twyp
This effort to revive the tourism industry seems to be the trend. Hong Kong did this, now Taiwan. What do you think about this effort? Is it a good strategy? If not, what do you think should be done?
#tourism#tourismmarketing#ma…https://t.co/JHUt3KyrQP https://t.co/IDjuJQj8P9
The new olive oil coffee from Starbucks - "Oleato". Schultz consider this new coffee, which will be launched in Italy then US, disruptive. Do you agree with him? Is this a good strategy? What can be done to capitalize more on this?…https://t.co/EyXMEWo2Sw https://t.co/6lQ3iqJl71
One of our (with Ringkar Situmorang., Ph.D., CHE) recent publications features in the World Health Organization (WHO) COVID-19 Research Database.
Japutra, A., & Situmorang, R. (2021). The repercussions and challenges of COVID-19 in the hotel industry: P…https://t.co/IUeqb6ssNg
Dyson is a well-known brand in home appliances, particularly vacuum cleaner. But how about their latest venture - headphones. These headphones come with air purifying capabilities. Nevertheless, the price is premium. What do you th…https://t.co/9ZthNWS4Om https://t.co/vihGOWoa1A