Arnold Japutra

[Fran Rejón @franrejon]

Presentamos nuestra nueva canción creada con IA, inspirada en la integración de la realidad virtual en supermercados virtuales para el congreso #AIRSI24 ¡Escúchala aquí! https://t.co/U8LOznb9kl @smolinillo @RafaelAnSan @arnoldjaputra

[Sebastián Molinillo @smolinillo]

Dissemineting #science! 🔊We have created an AI song about our research for the #AIRSI24 conference #Spain. Listen 🎧and forward 📤to help us reach the best hit playlist! 👉
https://t.co/tuTRnBjuZl
@arnoldjaputra, @CatedraComercio, @umadivulga, @elcorteingles, #Metaverse

[Arnold Japutra @arnoldjaputra]

Still remember the panic buying on toilet rolls in Australia? In South Korea, it is salt.

#consumerbehaviour #panic #marketing #mktgui #mktguwa https://t.co/W59isONQb9

[Arnold Japutra @arnoldjaputra]

Is smartphone addiction always a negative issue? In this study, we (with @roysanjit2004 and Sebastiaan van Doorn and other colleagues) look at how smartphone addiction influences perceptions and intentions related to mobile payment…https://t.co/pOGRb1FeLe https://t.co/pd74frj8PE

[Arnold Japutra @arnoldjaputra]

Project Sunrise...this is what Qantas called it to manage jet lag. Long haul flights have always been difficult. But with many perks, also a 20% price hike, things might be better...or not? What do you think? I personally like the…https://t.co/8z2PoXNbOc https://t.co/8AHmmKr68Q

[Arnold Japutra @arnoldjaputra]

This study addresses knowledge transfer within MNC subsidiaries.

#research #mnc #tourism #knowledge https://t.co/MAeeYRbSMT

[Carlos Flavián @CarlosFlavian]

@SJM_ESIC 2023 (1) includes great papers from Top authors
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Please read & share
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[Arnold Japutra @arnoldjaputra]

Interesting move and surprising sentiment from the stock market. What do you think about this? Should other companies follow suit in crafting their stratefgies? Why? How?

#strategy #strategicmarketing #consumerbehaviour #marketing #ai #tech #ceo #mktgui https://t.co/QWtlYFNFNE

[Arnold Japutra @arnoldjaputra]

Our latest article addressing student engagement.

#marketing #research #student #engagement #mktgui #academicresearch https://t.co/KitidIWHDC

[Arnold Japutra @arnoldjaputra]

This article examines the role of online channel in international marketing.

#marketing #internationalmarketing #brand #mktgui #onlinechannel #brandauthenticity https://t.co/C2EPkvdZ49

[Arnold Japutra @arnoldjaputra]

This article is about brand management in the fashion industry.

#fashion #marketing #brand #branding #mktgui https://t.co/vnwCcesZFc

[Arnold Japutra @arnoldjaputra]

This article focuses on applying brand concept maps to build brand associations and image for destinations.

#marketing #tourism #brand #branding #mktgui https://t.co/GQirrlh2av

[Arnold Japutra @arnoldjaputra]

This article addresses customer engagement in mobile commerce through the lens of self-determination theory.

#marketing #customerengagement #digital #mobilecommerce #mktgui https://t.co/AbXXhVxHvQ

[Arnold Japutra @arnoldjaputra]

Our latest article on luxury tourism.

#marketing #tourism #mktgui #luxury https://t.co/oyAwA9AD2T

[Arnold Japutra @arnoldjaputra]

Huawei is under scrutiny with their presence in the European market. It seems that the next growth will be in another market (e.g., Southeast Asia). What do you think should be the appropriate strategy for Huawei to enter the new m…https://t.co/T28ic30ld1 https://t.co/cp7BR6twyp

[Arnold Japutra @arnoldjaputra]

This effort to revive the tourism industry seems to be the trend. Hong Kong did this, now Taiwan. What do you think about this effort? Is it a good strategy? If not, what do you think should be done?

#tourism #tourismmarketing #ma…https://t.co/JHUt3KyrQP https://t.co/IDjuJQj8P9

[Arnold Japutra @arnoldjaputra]

The new olive oil coffee from Starbucks - "Oleato". Schultz consider this new coffee, which will be launched in Italy then US, disruptive. Do you agree with him? Is this a good strategy? What can be done to capitalize more on this?…https://t.co/EyXMEWo2Sw https://t.co/6lQ3iqJl71

[Arnold Japutra @arnoldjaputra]

There is always a solution!

#ai #bot #digital https://t.co/1RoSC4CSgZ

[Arnold Japutra @arnoldjaputra]

One of our (with Ringkar Situmorang., Ph.D., CHE) recent publications features in the World Health Organization (WHO) COVID-19 Research Database.

Japutra, A., & Situmorang, R. (2021). The repercussions and challenges of COVID-19 in the hotel industry: P…https://t.co/IUeqb6ssNg

[Arnold Japutra @arnoldjaputra]

Dyson is a well-known brand in home appliances, particularly vacuum cleaner. But how about their latest venture - headphones. These headphones come with air purifying capabilities. Nevertheless, the price is premium. What do you th…https://t.co/9ZthNWS4Om https://t.co/vihGOWoa1A