Wondering what AI says about your brand?
Arrow AI is your mystery shopper in AI answers:
💬 it asks AI what your customers ask
🔭 it spots who gets recommended instead
🔧 it shows you what to fix
#GEO#AIsearch#ChatGPT#ArrowAI
Google is testing AI summaries in AI Overview citation cards (spotted by Brodie Clark, via Search Engine Roundtable). The line under a source can now be Google's summary of the page. How AI describes a brand is what Arrow watches. #AIOverviews#GEO https://t.co/OMNJaHDLZ2
@of1ai Love that distinction, citing a source and repeating it are really different things. Grok at 53% versus Perplexity at 0% is such a wide gap. Any theory on why Perplexity stays so cautious?
Google AI Overviews now show on 88% of commercial keywords Semrush tracks, up from 45.75% in Sept 2025, and on 96% of "best X for Y" searches (via Search Engine Land). The shortlist forms inside the answer now. Arrow watches which brands it names. #AIOverviews#AISearch
@AlDev0 Love that, the pages AI already cites would be a great tell. If you do see it, I'd be so curious to hear which kind of page lights up first. Guides, comparisons, something else?
SEO Works: for every 100 organic search conversions, AI referrals delivered 3.2, and organic sent 39x the traffic (via Search Engine Roundtable, Oct 22). Fair. But the brand an AI answer names gets picked before any click. That's what Arrow watches. #AIVisibility#AISearch
New Envoyra study (via Search Engine Land): ChatGPT, Claude, Gemini and Perplexity disagree on the top software brands in 4 of 5 categories, and 79% of question-and-assistant pairs changed their picks over four weeks. AI visibility moves weekly. Arrow tracks it. #GEO#AISearch
How does Copilot describe your business? Or ChatGPT, Gemini, Claude, Perplexity? Arrow's free GEO check is a 2-minute visibility check that shows how AI engines talk about your brand, reviewed by the Arrow team. https://t.co/OMNJaHDLZ2 #AIVisibility#AISearch
New Searchable research (via Press Gazette): on local news questions, ChatGPT's searches surface about 12 sites, then it uses roughly 4. Councils and police won most picks. Found is step one, picked is step two. That's where Arrow works. #AISearch#AIVisibility
NVIDIA's new Nemotron 3.5 models let agents search charts, tables and document images, not just text. Their line: "An agent's answers depend on the evidence it can retrieve." That's AI visibility in a sentence. Arrow works right there. #AIAgents#GEO https://t.co/OMNJaHEjOA
Sundar Pichai expects AI agents to reach sites two ways: browsing pages like people do, and protocols like UCP, which he calls "a far more scalable approach" (via Search Engine Journal). Either way, the agent reads your brand before picking it. Arrow watches that. #AIAgents#GEO
Arrow is built for teams that can't afford to break things: guardrails mapped before anything is built, human approval before anything ships, and visibility in ChatGPT, Gemini and Perplexity tracked monthly from day one. https://t.co/OMNJaHEjOA #GEO#AIVisibility
OpenAI made its Decisions API generally available today: bounded-answer calls up to 10x faster than GPT-6 Luna via Responses, 400 questions per request. Agents now pick the next step in milliseconds. Being the obvious pick is visibility. Arrow tracks it. #AIAgents#AIVisibility
Target just put Ask Target into beta for the holidays, joining Amazon, Walmart and Lowe's (via Business Insider). Walmart says Sparky users build 40% bigger baskets. When shopping starts with a question, the brands in the answer win. Arrow watches that. #AIVisibility#AIShopping
Walmart will let AI agents shop its site next month via Agent Profiles and an MCP Agent Gateway, while Amazon keeps them out (via The Verge). Once agents do the shopping, the brands they find win. That's Arrow's lane. https://t.co/OMNJaHEjOA #AgenticCommerce#AIVisibility
Spotify wants to be "the media service that you use from any agent," says co-CEO Gustav Söderström, and it already plugs into Muse, ChatGPT and Claude (via TechCrunch). At 788M monthly users, it still wants to be the pick. Arrow tracks that layer. #AIAgents#AIVisibility
@AlDev0 That's a clean, honest test, no new campaign means the signal is real. If it does climb, would you also check whether the lift lands on certain pages first?
Gemini can now use your Google Maps searches and saved places with your Calendar to suggest a spot for your day (Google Gemini, Oct 22). Local picks start inside the answer, so places Gemini knows get the visit. Arrow works on that. #Gemini#AIVisibility https://t.co/OMNJaHDLZ2
Anthropic is donating Agent Skills to the Linux Foundation's Agentic AI Foundation: 70+ platforms, 1M skills published, ~280M installs (Anthropic, Oct 22). Agents now share how to do the work. Which brands they reach for doing it is what Arrow watches. #AIAgents#AIVisibility
Uber is rolling out ChatGPT Work to 30,000+ employees, up from a 1,000-person pilot (OpenAI, Oct 22). Research and briefs now start with an agent, and the brands it finds make the shortlist. Arrow works on being found. #ChatGPT#AIVisibility https://t.co/OMNJaHEjOA
Meta says Muse passed 10M users in about six weeks, and shopping is its top use: over a quarter of users buy through it, average purchase above $200 (Q3 call, via TechCrunch). When an agent shops, the brands it knows reach the cart. Arrow watches that. #AIAgents#AIVisibility