SF4AI

[SF4AI @arthurbackouche]

How to Set Up an A/B Test Flow in Marketing Cloud Next

A/B testing in Agentforce Marketing works differently than in MC Engagement

https://t.co/vrwSL3hckF

[SF4AI @arthurbackouche]

How to Send an Email with Marketing Cloud Next

Sending your first email in Agentforce Marketing is different from what you're used to in MC Engagement — everything is campaign-centric.

https://t.co/x4qFRQzawO

[SF4AI @arthurbackouche]

How to Trigger On-Demand Flows with REST API in Marketing Cloud Next

In Agentforce Marketing, On-Demand Flows can be triggered directly via REST API — executing within approximately 30 seconds of an API event.

https://t.co/PQ7Rt2qfYY

[SF4AI @arthurbackouche]

How to Create the Nurturing Agent in Agentforce Marketing

This is the agent that reaches out to your leads on its own.
https://t.co/PQ7Rt2qfYY

[SF4AI @arthurbackouche]

How to Set Up the Content Builder Agent in Agentforce Marketing

The Content Builder Agent sits directly inside the email and landing page builder in Agentforce Marketing

https://t.co/BAikyQMAsJ

[SF4AI @arthurbackouche]

How to Set Up the Campaign Creation Agent in Agentforce Marketing

In Agentforce Marketing, campaigns are the central object for organising your marketing communications.

https://t.co/NBbMB9jjmx

[SF4AI @arthurbackouche]

How to Activate a Data 360 Segment into Marketing Cloud Engagement

Ingesting data into Data Cloud is only half the job — the value comes when you push segments back out for activation.

https://t.co/apxRUxSaBD

[SF4AI @arthurbackouche]

How to Create a Calculated Insight for Email Engagement in Data 360

This guide shows how to build a weighted email engagement score per Unified Individual using a Calculated Insight in Data 360.

https://t.co/fJio1I7XyC

[SF4AI @arthurbackouche]

How to Set Up the Intelligence Reports in Data 360

Once your Marketing Cloud Engagement data streams are deployed, you're one AppExchange package away from pre-built email reporting inside Data 360.

https://t.co/qFDLII26T6

[SF4AI @arthurbackouche]

How to Ingest Google Analytics into Data 360

Website engagement data sitting in GA4 is only half the picture until it's connected to your CRM and marketing data.

https://t.co/CgANnvR3c6

[SF4AI @arthurbackouche]

How to Ingest WordPress into Data 360

Most people don't know Data 360 has a native WordPress connector. This guide walks through the full setup in under 10 minutes

https://t.co/2sirygXiY6

[SF4AI @arthurbackouche]

How to Connect Marketing Cloud Engagement to Data 360

This guide covers the end-to-end process of connecting Marketing Cloud Engagement to Data 360

https://t.co/YaNQqW0mQb

[SF4AI @arthurbackouche]

How to Use the Ingestion API Data Stream in Data 360

When the out-of-the-box connectors don't cover your use case, the Ingestion API is how you build a custom integration into Data 360. This guide walks through the full process

https://t.co/mQeiYcWmaz

[SF4AI @arthurbackouche]

How to Configure the Amazon S3 Connector in Data 360

This guide covers how to set up an Amazon S3 connection in Data 360 and create a data stream from an external S3 bucket.
https://t.co/0CmVXpyH9h

[SF4AI @arthurbackouche]

How to Configure the Salesforce CRM Connector in Data 360

This guide walks through the step-by-step process of setting up a Salesforce CRM data stream in Data 360

https://t.co/y7MtwbWYQm

[SF4AI @arthurbackouche]

How to Set Up Data 360 (Data Cloud) from Scratch

This guide covers the end-to-end process of enabling Data 360 — from assigning the Data Cloud Architect permission set, to ingesting your first CRM data streams using the Sales Bundle

https://t.co/KBLVOKnxlJ

[SF4AI @arthurbackouche]

CRAIG BAKER from J4RVIS: "I Want an iPad!" — Why Customers Ask for the Wrong Thing

Craig spent years working in utilities when handheld devices were just starting to come through, and he kept hearing the same request: "I want an iPad."

[SF4AI @arthurbackouche]

CRAIG BAKER from J4RVIS: A Life-Changing Offer — "The Only Answer Is Yes"

Craig had just come back from his honeymoon, been home about a week, and was settling back into life in London when his boss walked up and said "I've got a question, but the only answer is yes."

[SF4AI @arthurbackouche]

CRAIG BAKER from J4RVIS: Automating Humans vs. Building for AI — The Next Big Shift

Craig sees a fundamental difference between where most companies are today and where they need to go.

[SF4AI @arthurbackouche]

CRAIG BAKER from J4RVIS: Confessions of an Introvert Salesperson

Craig openly admits he's not what most people picture when they think of a salesperson. Going out, meeting people, doing dinners and drinks