TLDR
Business go wrong for 1 or more of 3 reasons:
1. Bad business (no unfair advantage) dies slowly
2. Bad management (poor strategy and/or execution) dies quickly/noisely
3. Bad balance sheet (too much of thge wrong investment) dies / restructures with the economic cycle
Selling to people is hard.
They get skeptical, annoyed, and even angry.
But if you master Human Biases, You'll be raking in money.
Here are 7 knacks to sell anything to anyone ( without pushing it too hard )
TL: DR
7 Human Biases to sell anything
1. Ikea Effect
2. Social proof
3. Placebo Effect
4. Loss Aversion
5. The Peltzman effect
6. The contrast principle
7. Principle of reciprocity
Some economists and investors claim that the stock market is no longer guided by economic fundamentals but is instead leading a life of its ownโone detached from reality. We disagree. https://t.co/rfzDVgabbV