Artists at Scale

The Artist Development Company 🚀 p.s. We're releasing a book soon! @artistframework

[Ari's Take @ArisTake]

It’s much cooler to sell out a smaller venue than to play a half empty big venue.

[The Business of Talent @bizoftalent]

"A lot of the power that record labels want, comes from these different media companies like @AllTrapNation @nojumper @88rising that have access and have grown cool audiences, that are able to discover and break emerging talent" - @samhysell

[Artists at Scale @artistsatscale]

@ArisTake Do you have a source for this statistic?

[Atri🌿 @atri_life]

What @LilNasX did with @tiktok_us is
what DJ Khaled did with Snapchat
what Soulja Boy did with Myspace
what Lil B did with Twitter
what ASAP Yams (RIP) did with Tumblr

understanding how social is moving and capitalizing on the attention arbitrage + virality opportunities 🚀 🙏🏾

[Z @BrianZisook]

Do NOT explain why I will enjoy your album.

Do NOT tell me how hard you worked on your album.

Do NOT request to have your album reviewed.

Just share the music...

[Artists at Scale @artistsatscale]

Do not let not having a budget be an excuse for not marketing your music.

[Artists at Scale @artistsatscale]

When you get people signed up to your mailing list, consider asking for their zip codes too.

[Artists at Scale @artistsatscale]

Learn to work with less to get more.

[Artists at Scale @artistsatscale]

Creating visual content has never been easier! Here's 10 tools to easily create content like a pro and for low cost: Canva, Animoto, Lumen5, Adobe Spark, Picmaker, Anchor, Rotor, Fastory, and GIPHY

[Artists at Scale @artistsatscale]

Ad costs will eventually climb making paid media harder to use. Social networks will come and go. But the relationships you have built strong will come with you whenever you go.

[Artists at Scale @artistsatscale]

So many people have the belief that you either work hard OR work smart. Who said you can't do both?

[Artists at Scale @artistsatscale]

Educate yourself on: Public speaking & body language

[Artists at Scale @artistsatscale]

Touchpoints encompass all of the physical/digital assets your brand will create & distribute as well as any interaction with your brand & customer as a company/organization. Any public limelight your brand receives that may alter your customer's mind should also be considered.

[Artists at Scale @artistsatscale]

There's an ever growing demand for niche experiential Spotify playlists

This demand could possibly grant you new and wider opportunities to expand your genres of focus

Fun fact: Peaceful Piano, a soft classical playlist is one of the most active Spotify playlists currently

[Artists at Scale @artistsatscale]

Good leaders must communicate vision clearly, creatively, and continually. However, the vision doesn't come alive until the leader models it.

[Artists at Scale @artistsatscale]

Good marketing and sales is based off good traits... things like empathy, honesty, transparency, generosity, value, and intimacy.

[Artists at Scale @artistsatscale]

Your customer’s (fans) complaints are how you identify your business or brands weaknesses.

[Artists at Scale @artistsatscale]

Send special messages, happy birthdays, and thank you notes to your fans!

[Artists at Scale @artistsatscale]

Make the best use of your YouTube video descriptions, thumbnails and call to action cards/overlays

Always include call to actions on your video through cards and overlays. This is a great way to redirect fans into new videos, but even better, an entire playlist.

[Artists at Scale @artistsatscale]

You must build your network long before you need it.

If you build a basis of mutual trust and respect with someone, you can sure count on their help when and if you eventually need it. A good networker builds relationships like a marathon runner, not a sprinter.