24 months ago: AI was mostly known as a chat window. You asked it questions, it wrote your copy, we all had our "wow" moment.
Today, it's wired into our workflow. Reading sentiment, spotting the signal, kicking off the action with less human interaction than ever.
My predictions for the next 6-12 months are clipped below.
Great convo at CommerceNext
Seeing the same phrase in 3 reviews? Put it on your PDP.
Same complaint coming up in support? Send it to product.
Getting packaging complaints? Do something about it.
and do yourself a favor and automate all of this with Moby.
This mistake is handing it all to your marketing team and telling them to “figure it out”. This is an everyone job.
📍The Whalies
Latency is costing brands more than their ad spend ever could.
It’s a tale as old as time.
Your data sits in a queue.
The analytics team comes back in two weeks.
By the time anyone acts, the moment is gone…
Put AI on top of your data and that loop can save you weeks.
“We noticed” and “We fixed it’ will give you two very different outcomes.
Every DTC operator I know dreams about this.
Yesterday I watched our team run a full marketing campaign from one chat with Moby. One prompt. 2.5 minutes.
3 ads. Campaign with goals and budget. Pushed to the platform. Landing page to match with TW Pixel tracking & a custom dashboard tracking all of it.
I've been building in ecommerce for a decade and I still can't fully believe how fast this is getting.
Video below 👇
@AarslanEmre Moby stores .md files and any other context you want to load into it, so you can customize it heavily and preserve each store’s unique theme and brand context.
If you’re a DTC operator, this is the biggest unlock you’ll get from AI right now:
Moby turns your best-performing Meta creative into a live Shopify landing page inside your theme, Pixel-tracked and ready for traffic.
This morning, I wrote a post about this idea. Then I put it to work on Madison Braids.
The prompt:
“Take my highest-spend Meta ad set and build a dedicated landing page for that audience: match the ad’s promise and creative angle, pull real reviews for social proof, and keep the page consistent with my brand. Then track its conversion rate against the product page it replaces and propose one improvement per week.”
I ran it on Madison Braids. Then I said, “Do five more.”
Six live pages:
https://t.co/BER01T1iKh
https://t.co/LELXdcG1q3
https://t.co/dODBwRGnbR
https://t.co/fmBl1BIE3y
https://t.co/w5rKwR76iW
https://t.co/LYEGFJyPUI
Insight → execution → learning → action.
That’s how DTC operators win with AI.
Sending every ad click to the same product page is a tax you're choosing to pay.
Moby builds a landing page per audience, watches the conversion data, and keeps iterating the page. A CRO program for the price of a sentence.
The Sentance: 👇
{Take my highest-spend Meta ad set and build a dedicated landing page for that audience: match the ad's promise and creative angle, pull real reviews for social proof, and keep the page consistent with my brand. Then track its conversion rate against the product page it replaces and propose one improvement per week}
Drop that into Moby you’ll it’s awesome.
Moby + GPT-5.6 Sol🐳☀️
Sol absolutely crushes design. The wild part? This took me two days, with me steering the model. What once would’ve required a full team and months of work is now a one-person job.
The real unlock is building harnesses that let these models reach their full potential. Moby is one of them.
It’s been a blast building alongside the @OpenAIDevs
https://t.co/0b9fUdwVLi
https://t.co/L28y4nDyDS
https://t.co/W624NNnCPN
and 11 more pages...
Just got Seedream 5.0 Pro inside Moby and I can't stop building 🐳
Spinning up sub-agents to generate creative in parallel and the images coming out are absolutely SICK.
This is the most fun I've had building in a long time.
Go make creative right now. Seriously.