ASA

We're the Advertising Standards Authority, the UK's independent regulator for advertising across all media, including online and in social media.

[CAP @CAP_UK]

The Crimson Leviathan Ltd breaks UK advertising rules for making misleading claims in relation to the HeatFlash mini-heater. Read more: https://t.co/33yEWudYxK

[CitizensAdvice @CitizensAdvice]

Think you can spot a scam? 🤔 They're getting trickier.

This Scams Awareness Week we’re sharing simple tips and signs to help you stay one step ahead.

Head over to our website for our advice ⤵️
https://t.co/g2gUZ5iuwl

#ScamAware

[CitizensAdvice @CitizensAdvice]

Online dropshipping ads can show you misleading product images.

💡 Protect yourself: look for independent reviews that include photos from actual buyers.

This will show you the true quality of the item.

It pays to be #ScamAware ⤵️
https://t.co/g2gUZ5iuwl

[ASA @ASA_UK]

Vulnerability isn’t always permanent; it often arises from life events like:

Bereavement
Illness
Job loss
Divorce

During these times, people are more susceptible to scams. Situational factors like low income, poor mental health, or limited digital skills increase the risk.

To learn more visit https://t.co/H5myjudqD2
#NoBlameNoShame

[ASA @ASA_UK]

Following the recent announcement of a price increase and reported shortages of weight-loss prescription-only medicine, Mounjaro, we share the General Pharmaceutical Council's concerns about unlawful advertising by some pharmacies for medicines used for weight-management. Using our Active Ad Monitoring system we are actively conducting online sweeps to identify and take action against any advertiser who breaks the rules https://t.co/esOUvBFdkV

[Sky News @SkyNews]

CEO of the Advertising Standards Authority Guy Parker explains to @MattBarbet why Sanex's shower gel advert was banned.

https://t.co/n3MmKBJVQq

📺 Sky 50 and YouTube

[ASA @ASA_UK]

@rjpark We continue to regulate multinational brands without fear or favour.

[ASA @ASA_UK]

@SBarrettBar https://t.co/Xm5lrb117J

[ASA @ASA_UK]

@RottenApples129 We did. "We’re... grateful to the household brands who have let us borrow their famous advertising slogans" Read more here https://t.co/S4yGl5f46e

[ASA @ASA_UK]

📰 Read the full news story: https://t.co/jwX52GYAAm

[ASA @ASA_UK]

We’ve banned ads from nine advertisers for illegally promoting weight-loss prescription-only medicines (POMs) to the public — breaching both the law and the ad rules.

🎥 Watch to find out what this means for advertisers.

[ASA @ASA_UK]

This week’s rulings include:

🃏A paid-for Reddit ad for GTO Hero that misleadingly implied its poker Real Time Assistance app could be used during live play on sites where such tools are banned.

🏆Two rulings against Wowcher — one for misleading savings claims, and another for running a promotion unfairly and causing unnecessary disappointment.

Check out the full rulings: https://t.co/A4OVghQwev

[ASA @ASA_UK]

“We will put people first and prioritise protecting vulnerable people.”

Our new strategy sets out a clear ambition: to better protect those most at risk — including children, older adults and people facing health or financial challenges. Read more: https://t.co/oOP8qhewHp

[ASA @ASA_UK]

ASA Rulings update!

A website for Bodystreet made unsubstantiated claims that their Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time.

A TikTok post and paid-for Facebook ad made unauthorised specific health claims for their food supplement, claiming it could prevent, treat or cure ADHD.

Read the rulings here: https://t.co/A4OVghQwev

[ASA @ASA_UK]

🚨 Starting next week!

CAP’s Virtual Advice: Weekly – A Guide to the UK Advertising Codes kicks off on 3 July!

Want to better understand the UK Advertising Codes and how they apply to your campaigns? This practical online series is for you.

📅 Over four bite-sized sessions (3, 8, 17 & 22 July), you'll get to grips with the rules that apply across all media — from social media ads to running compliant promotions and competitions.

✅ Ideal for advertisers, marketers, and agencies alike.

Price per person, pay online:
£390.00 (£325.00 + VAT @ 20%)
Price per person pay by invoice:
£420.00 (£350.00 + VAT @ 20%)

📍 Don’t miss the first session on 3 July – book your place now.

👉 https://t.co/qXMkAulb9d

[ASA @ASA_UK]

Are ads keeping up with what ageing really looks like in 2025? 🎥 ASA Chief Executive Guy Parker introduces our new research on how older people are portrayed in advertising.

🔗 https://t.co/0CJzBViiED

[ASA @ASA_UK]

We’ve ruled against Koi Footwear this week. Their ad — an email — was socially irresponsible and likely to cause serious and widespread offence by condoning drug use. Read the full ruling here: https://t.co/dbGYsX8oPm

[ASA @ASA_UK]

Following Government’s recent announcement that it will introduce new law around the advertising of “less healthy” food and drink products, @CAP_UK has published an update on what that means for its work in developing rules and guidance in this area: https://t.co/X0aVdGqXFS

[ASA @ASA_UK]

To read the ruling in full head to our website 👇

https://t.co/dbGYsX8oPm

[BBC News (UK) @BBCNews]

Twix ad banned for encouraging unsafe driving https://t.co/fKkytrcYnU