It took me a minute to understand what this was saying, so lemme try to translate.
The CEO of Microsoft is warning that AI is going to turn everyone’s expertise into a basic commodity.
In the past, companies bought or built tools to help their people work better. The tools made people faster and better, and people created more value. But now, AI can absorb what your company knows and sell it to anyone. Once a model learns from your data, the knowledge you thought only you had becomes something any competitor can buy.
Here’s what that means for you: your team’s knowledge, relationships, and judgment need to grow with the AI your agency builds. You can hire someone else to do a task, or even replace a whole role. But you can’t let someone else do your learning for you. The agencies that win will be the ones building a loop where their people make their AI smarter, and their AI makes their people better.
So don’t just use AI. Build AI systems that get smarter every time your team does real work, or one day you’ll look up and realize a model replaced the thing you thought nobody could touch.
Typical coding day with Claude (Opus 4.8)
- explain to Claude the task (5 minutes)
- Claude implements task (10 minutes)
me: "Why is this necessary?"
Claude: "You're right to push back! I over-engineered this!"
- Repeat x87 times (13 hours)
You need to write more.
Without AI. Without templates. Without knowing what you're writing about. Just you, an idea, and enough time to do the difficult cognitive work necessary to reach true understanding. If you don't, your ability to think will drastically decline.
We turn our gaze to Jesus, who reveals himself as King of Peace, even as war looms abounds him. He remains steadfast in meekness, while others are stirring up violence. He offers himself to embrace humanity, even as others raise swords and clubs. #GospelOfToday
Saying "this isn't my problem!" is a problem.
If you want to accelerate your career and make sure you are having a lasting impact at work,
1. do not build a habit of being spoon-fed
2. do not keep asking for help instead of checking code or docs
3. do not keep spending time on easy and low-impact work, fight for high-impact projects.
You must show a high bias for action at work, take ownership, and make an impact. Here are some actionable that you can apply right away at work to earn some brownie points
4. waiting for a code review? ping them
5. seeing high error rates? join the thread and help if required
6. outdated docs? update them instead of complaining
7. teammate stuck? help before they ask
8. slow processes? propose a solution and drive adoption
9. no owner for a project? step up and lead
10. recurring issue? proactively automate/document the fix
I think everyone should operate with a high bias for action. It is not just about identifying problems but actively working on solutions.
Instead of waiting for someone to act, you act and lead.