Ash Lonare

Founder of Postbase

[Ash Lonare @ashlonare]

Tonight's question: what would you do if you weren't scared?

[Ash Lonare @ashlonare]

Most professionals have a business hidden in their day job. Few ever go looking for it.

[Ash Lonare @ashlonare]

How to start a side business #smallbusinessowner

[Ash Lonare @ashlonare]

What would you learn if you had 3 extra hours a week?

[Ash Lonare @ashlonare]

Talk to people who've left your industry. They know which problems they'd have paid to fix.

[Ash Lonare @ashlonare]

Nobody is coming to give you permission. Not your boss, not your partner, not the market. You start, or you don't.

[Ash Lonare @ashlonare]

Write down three objections a customer might have. Answer each in one line.

[Ash Lonare @ashlonare]

Comfort is expensive. You pay for it with the things you never tried.

[Ash Lonare @ashlonare]

How to start a side business #smallbusinessowner

[Ash Lonare @ashlonare]

Where do your ideal customers spend time online?

[Ash Lonare @ashlonare]

Keep a "proof file": screenshots of every thank-you, result and payment. It becomes your marketing.

[Ash Lonare @ashlonare]

What do people at work always ask you to help with? That might be your first business. Reply with yours and I'll tell you how I'd test it.

[Ash Lonare @ashlonare]

Tonight, find one online community where your customers hang out.

[Ash Lonare @ashlonare]

Nobody remembers your first offer. They remember whether you kept going.

[Ash Lonare @ashlonare]

How to start a side business #smallbusinessowner

[Ash Lonare @ashlonare]

What worries you most about your employer finding out you have a side business?

[Ash Lonare @ashlonare]

Read your employment contract before you start. Know the rules on side work, IP and competitors. Then build inside them.

[Ash Lonare @ashlonare]

The clearest pattern across 200+ founder interviews: the ones who made it sold before they built. The ones who struggled built for a year, then went looking for buyers.

[Ash Lonare @ashlonare]

The house is quiet. Good time to build.