Ashly Knox

Amateur Suburban, Music Lover, COO at Henson Shaving.

[MySwimPro @MySwimPro]

The smoother the shave, the faster the swim! And you can't get a better shave than with @HensonShaving 🤩

From innovative precision to blade support, you'll be saying goodbye to razor burn and hello to a smooth, fast shave. Get 100 blades free ➡️ https://t.co/FxUqeBtfce

[Ashly Knox @AshlyKnox]

Do we have to monetize everything or can we all just talk.

[Ashly Knox @AshlyKnox]

CEO and myself in LA next week if any #DTC #ecommerce founders up for a meet

[Ashly Knox @AshlyKnox]

@TheRealSTAGGER @HensonShaving We used to sell a red razor but it was one of the poorest sellers. The other colours were by far more popular. Maybe we try again in the future.

[Ashly Knox @AshlyKnox]

Mondays always have the lowest CVR of the week.

[Ashly Knox @AshlyKnox]

@zachmstuck My experience (from my previous company) is they do this if there is an influx of chargebacks or returns. They are consumer focused more so than merchant focused I find.

[Ashly Knox @AshlyKnox]

Having dance parties with the kids after dinner sometimes has totally impacted my #wrapped results.

[Ashly Knox @AshlyKnox]

@obviceo @chewonthisdtc Hate to be contrarian, but these type of gimmicks end up hurting consumer trust in the long run. Conjuring up value when there isn't any feels exploitative.

I believe you're right and it works in the short term.

[Ashly Knox @AshlyKnox]

Calling Gish "Humid" is the coolest description of an album I've heard in forever. Credit: @yasisalek

[Ashly Knox @AshlyKnox]

@robbfraser We launched a new accessory today at full price, no bundles. Already passed last Black Fridays' order numbers at noon. If you create decent value you shouldn't need to discount (our working thesis)

[Ashly Knox @AshlyKnox]

@harleyf @adamjamesmcneil @HensonShaving 🙏

[Ashly Knox @AshlyKnox]

@thercwilliams Agree!

[Ashly Knox @AshlyKnox]

@JackRubin1 Nice job. You're thinking about it the right way, just don't chase this equation too much. i.e. if things go bad don't ignore your first point about focus. Focus -- execute -- profit ---expand (IMO).

[Ashly Knox @AshlyKnox]

We're having our best sales week ever after a meh September. Here's 5 things we did to turn the ship around:
...
Oh wait we got lucky. It's a game of doing slightly more good than bad and sticking around long enough for that math to be meaningful. #dtc

[Ashly Knox @AshlyKnox]

@msjpenn @moizali We were discussing this today. Seems like technologies for DTC can do ok but not the brands themselves

[Ashly Knox @AshlyKnox]

@realBrookNash Don't just work for firms on the rise. Being a marketer during turbulent or competitive times is super valuable to learn early. I worked at BlackBerry when the iPhone came out and I got a masterclass on what to do (and not do) in such a short period of time.

[Ashly Knox @AshlyKnox]

@orlandorios @cpkellogg98 Agree. Last Black Friday was by far our biggest sales date up to that point and we had no offers.

[Ashly Knox @AshlyKnox]

@cpkellogg98 @orlandorios We’ve never done discounts. Sometimes feels pretty damn lonely.

[Ashly Knox @AshlyKnox]

@seanfrank Andrew at https://t.co/Hg0c3DBL2h is solid.

[Ashly Knox @AshlyKnox]

No don’t buy that prefab Muskoka chair, honey. Save some money and get the one that comes as a stack of kindling with 1000 screws. I will assemble it.

[Ashly Knox @AshlyKnox]

I’m at the stage of life where I now welcome chores. They are are source of peace and calm. Almost meditative.