The smoother the shave, the faster the swim! And you can't get a better shave than with @HensonShaving 🤩
From innovative precision to blade support, you'll be saying goodbye to razor burn and hello to a smooth, fast shave. Get 100 blades free ➡️ https://t.co/FxUqeBtfce
@TheRealSTAGGER@HensonShaving We used to sell a red razor but it was one of the poorest sellers. The other colours were by far more popular. Maybe we try again in the future.
@zachmstuck My experience (from my previous company) is they do this if there is an influx of chargebacks or returns. They are consumer focused more so than merchant focused I find.
@obviceo@chewonthisdtc Hate to be contrarian, but these type of gimmicks end up hurting consumer trust in the long run. Conjuring up value when there isn't any feels exploitative.
I believe you're right and it works in the short term.
@robbfraser We launched a new accessory today at full price, no bundles. Already passed last Black Fridays' order numbers at noon. If you create decent value you shouldn't need to discount (our working thesis)
@JackRubin1 Nice job. You're thinking about it the right way, just don't chase this equation too much. i.e. if things go bad don't ignore your first point about focus. Focus -- execute -- profit ---expand (IMO).
We're having our best sales week ever after a meh September. Here's 5 things we did to turn the ship around:
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Oh wait we got lucky. It's a game of doing slightly more good than bad and sticking around long enough for that math to be meaningful. #dtc
@realBrookNash Don't just work for firms on the rise. Being a marketer during turbulent or competitive times is super valuable to learn early. I worked at BlackBerry when the iPhone came out and I got a masterclass on what to do (and not do) in such a short period of time.