The insightful interview session with @RayDayIBM, @GaryKoops and Sunita Menon has ended! Thank you for following along with me and hopefully you learned something new about communications.@mdistaso@UFPRDepartment
"When I look at stakeholders, employees are number one"- @RayDayIBM. Employees reflect heavily on the company and must be spoken to with total transparency. @mdistaso@UFPRDepartment
"People want to hear about your values" -@RayDayIBM. Yes, it is difficult to stand for your values but it adds to the authenticity of campaigns. @mdistaso@UFPRDepartment
Creating stories is fundamental in communications.
@RayDayIBM says that IBM content hub has allowed them to learn from people just starting to write stories in order to get a fresh perspective.
@mdistaso@UFPRDepartment
@RayDayIBM stated, "Trust is the issue of our time but also the opportunity of our time." Communications revolves around trust! @mdistaso@UFPRDepartment#withufPRSSA
@RayDayIBM has worked with multiple agencies and believes that the start of communication begins with the question, โwhat is our story?โ @mdistaso@UFPRDepartment#withufprssa
Ray Dayโs chief of staff has also joined us and has shared her strong belief that communication will be the trusted source in the future. @mdistaso@UFPRDepartment#withufprssa