Companies are losing $54.1 billion in revenue each year by ignoring a key component of search engine optimization.
I’m talking about local SEO.
When it comes to local searches, smaller businesses often outperform large brands.
Search for coffee shop near me, and chances are you’ll see a list of nearby coffee shops – but not a single mention of the three Starbucks locations within a 5-mile radius.
That’s because, according to a recent study by SOCI, many multi-location companies fail to prioritize local visibility.
It’s an expensive mistake.
96.2% of Americans use mobile phones to access the internet, according to Statista.
These users often search for local products or services based on an immediate need, such as finding a nearby restaurant, store, or service.
They often use voice search queries to do this, which tend to have a high local intent. Think: “Where is the closest…?”
And Google’s algorithm favors local results when mobile users perform searches.
SOCI found that brands that invest in local SEO are 2.3X more likely to be seen by consumers searching for nearby businesses online.
Their research also showed that brands with a high local visibility index (LVI) had a 2-3X higher than average year-over-year revenue growth.
Google has been dialing back on search results that include a Local Pack, creating fierce competition for these coveted spots.
Here’s how to increase your visibility in local searches:
• Optimize your website for local intent keywords
• Create local landing pages
• Optimize your Google Business Profile and other local directories
• Engage with local audiences on social media
• Encourage reviews
• Respond to every review, positive or negative, in a timely manner
If you’ve been neglecting local SEO, give these strategies a try and watch your revenue roll in.
Madame l'Ambassadrice, pourriez-vous dire quelque chose maintenant ? Ou avez-vous décidé de garder le silence en solidarité avec votre meilleure amie Hasina? @MarieMasdupuy
At least five people have been killed in Bangladesh during violent clashes between rival student groups over quotas for coveted government jobs, say police https://t.co/aV4nN4ntMw
"We sought rights."
Hundreds of students were injured in clashes on Monday, but they’ve refused to back down as a battle of narratives breaks out https://t.co/1ljIDandqq
If I become a martyr today, leave my body on the main road. When the students return with a victory procession, declare me a victor and bury me. A defeated body is never accepted by parents.
From the Facebook wall of Shaheed Saeed
#StudentsUnderAttack#RNC2024#Bbcnews#CNN
Your blood is worth it. The nation will remember you forever.
The Bangladesh government and its police force killed this man today. His crime was advocating for his rights and attempting to secure rights for Bangladeshi students.
#Save_Bangladeshi_students#StudentsUnderAttack
@zozekshilani@FIFAcom@Argentina@zozekshilani People of our country love Messi, Maradana, Neymar, Pele, Christian. You may not believe how much love you have if you don't see it with your own eyes. Btw man I am from Bangladesh I love messi and I love Arg💙🇦🇷💙💙🇦🇷
@zozekshilani@FIFAcom@Argentina@zozekshilani You have no idea how much Bangladeshis love Messi and football. Argentina and Brazil are the trending topics on Facebook for this month of Bangladesh World Cup. The flag of Argentina and Brazil is on the roof of every house in Bangladesh.
@Bosnjakkk1 @Croxley_Gooner @FIFAcom@Argentina @Bosnjakkk1 People of our country love Messi, Maradana, Neymar, Pele, Christian. You may not believe how much love you have if you don't see it with your own eyes. Btw I am from Bangladesh. I love messi I love Arg💙🇦🇷🇦🇷🇦🇷🇦🇷💙💙💙💙
@Bosnjakkk1 @Croxley_Gooner @FIFAcom@Argentina @Bosnjakkk1 You have no idea how much Bangladeshis love Messi and football. Argentina and Brazil are the trending topics on Facebook for this month of Bangladesh World Cup. The flag of Argentina and Brazil is on the roof of every house in Bangladesh.