Ashwin Pandey

helping brands grow with automated creative strategy

[Ashwin Pandey @Ashwinlessgooo]

@luffytarobaby Skin

[Ashwin Pandey @Ashwinlessgooo]

@AnmolXwealth yooo anmol ashwin here couldnt dm u but heres my resume for the role and as we both are from india ive waved off the trial fee for you id loved to grow this brand together much love xx https://t.co/AYFMc2Fp1M

[Ashwin Pandey @Ashwinlessgooo]

@4acre48 Can’t access yo Dm brotha here’s the cv you lookin for https://t.co/AYFMc2Fp1M

[Ashwin Pandey @Ashwinlessgooo]

🚨 Hiring: Junior Creative Strategist for a DTC/eCom brand.

You’ll research customers, find winning angles, write hooks/concepts, brief creatives & analyze ad performance.

No 5+ years needed.

We want someone obsessed with ads.

DM your portfolio + 3 ads you love and why.

[Ashwin Pandey @Ashwinlessgooo]

@Badorayz https://t.co/k8PWhGAt1v. . heres my resume would love to crush this for you

[Kamal Razzak @kamal_razzak]

the most experienced creative strategist you can afford is probably the worst hire you'll ever make

think about it for two seconds...

this role is about five years old. So the people with real experience are either already very well paid, or they're available for a reason.

on the flip side, actually available to you is intelligence.

and you can find it in strange places:
- great people stuck at agencies with tiny clients
- strats at badly run brands who've never had the budget to show what they can do...

they're doing good work in bad conditions.

and if you want to train them up, well the training material is free. It's all on YouTube.

so the equation for building an insane creative strat is:

free information 𝘅 raw intelligence 𝘅 times reps.

that's it.

two of those three cost you nothing. What you can't buy is someone who thinks.

so next time you're hiring I BEG you stop screening CVs for who's touched the biggest ad account, and start screening for who can look at your product and tell you something about your customer you didn't already know.

[Orkhan | Landing Pages @SuleymanlOrkhan]

This is an underrated hiring lesson.

“Senior” doesn’t automatically mean better.

A senior strategist can bring experience, but a hungry junior who’s been trained properly can sometimes outperform them.

The bigger mistake?

Treating creative strategists like content machines.

50 mediocre concepts ≠ 10 great ones.

AI can help with volume.

Humans still need the space to think, experiment, and create.

Hire juniors for scale.

Hire seniors for judgment.

But don’t expect a job title to solve a broken creative process.

[Ashwin Pandey @Ashwinlessgooo]

@trendify_agency strategist

[Ashwin Pandey @Ashwinlessgooo]

@shadowdtcmarket https://t.co/AYFMc2Fp1M. . resume for this role

[Ashwin Pandey @Ashwinlessgooo]

@0xAtlas__ https://t.co/AYFMc2Fp1M my resume for this role cant dm u

[Ashwin Pandey @Ashwinlessgooo]

@ecomrh https://t.co/k8PWhGAt1v my resume for the role lmk your thoughts

[Ashwin Pandey @Ashwinlessgooo]

@ecomyuzu bounty , also sent u a
dm

[Ashwin Pandey @Ashwinlessgooo]

@ecomyuzu bounty

[Ashwin Pandey @Ashwinlessgooo]

hiring creative strategists ?

if someones hiring a cs what qualities do they look in them

[Ashwin Pandey @Ashwinlessgooo]

@PasiRiccardo hey interested just sent u the resume

[Ashwin Pandey @Ashwinlessgooo]

@IanDang2 sent a dm

[Ashwin Pandey @Ashwinlessgooo]

here's something that will give u an idea about it https://t.co/87bv20iqL0

[Ashwin Pandey @Ashwinlessgooo]

FOUNDERS HIRING CREATIVE STRATEGIST

you might see every other bEaT yOuR cOnTroL challenge in like almost every application u go thru and theres nothing wrong in it but everyone is just pushing the hooks not the research behind them so u js know the hooks not what makes them .

[Ashwin Pandey @Ashwinlessgooo]

hiring creative strategist ?

are you a founder looking to hire a creative strategist ? you might get floooded with a ton of applications but they dont give any real world APPLICATION right ? [ ik im funny] but heres a real world application of CS - https://t.co/87bv20iqL0

[Ashwin Pandey @Ashwinlessgooo]

@CopyWithOlli ya but its like chicken and egg story if i dont get clients how will i build repo and if im not able to build repo how will i sign clients and by outreach do u mean dms or job applications