Innovation thrives when visionary leadership and transformative technology come together. We are pleased to embark on this journey with Keeta, led by CEO Ty Schenk and supported by the confidence of former Google CEO Eric Schmidt. Together, we aim to contribute to UAE’s vision for digital finance, cross border connectivity, and the tokenization of real world assets.
(1/9) Keeta and ASK Group @askgroupae, a UAE-based investment group led by His Highness Sheikh Ahmed bin Sultan bin Khalifa bin Zayed Al Nahyan @asknahyan, have created a joint venture aiming to tokenize tens of billions of dollars of commodities and modernize cross-border payments in the Gulf Cooperation Council (GCC) region and beyond, contributing to the UAE's vision and commitment to growth as a global leader in digital finance and real-world asset infrastructure.
Tokenising everything is not a strategy.
We ran a tokenisation project before the regulation even existed, so we say this as believers. Most tokenised assets fail for the same reasons. There is no market maker quoting two sides, so the spread kills every trade. The legal wrapper does not give the holder enforceable rights over the underlying asset. Custody and transfer restrictions fragment the pool of buyers across platforms. And the asset never had enough natural demand to be liquid off chain either.
Tokenisation makes an asset transferable. It does not make it liquid. A token without buyers is a certificate that moves fast.
We believe the winners will treat tokenisation as a market design problem. They will choose assets with real cash flows and a real buyer base, build the secondary market and the compliance around them, and prove redemption works before they scale.
Fix the plumbing, yes. But demand is the product.
BRICS continues to bring together some of the world’s most dynamic economies, creating new opportunities for cooperation, connectivity and shared growth. The recent Summit in India reinforced this momentum.
The relationship between India and the UAE reflects this shared ambition. From the India UAE trade corridor to the wider India Middle East Europe Economic Corridor, both countries continue to strengthen ties across trade, investment and infrastructure.
ASK Group welcomes the continued progress of BRICS and the opportunities created through stronger international partnerships.
#ASKGroup #BRICS #UAE #India #IMEC
BRICS continues to bring together some of the world’s most dynamic economies, creating new opportunities for cooperation, connectivity and shared growth. The recent Summit in India reinforced this momentum.
The relationship between India and the UAE reflects this shared ambition. From the India UAE trade corridor to the wider India Middle East Europe Economic Corridor, both countries continue to strengthen ties across trade, investment and infrastructure.
ASK Group welcomes the continued progress of BRICS and the opportunities created through stronger international partnerships.
#ASKGroup #BRICS #UAE #India #IMEC
The final whistle marks the end of an unforgettable World Cup.
Congratulations to Spain on lifting the trophy, and to every nation that inspired millions throughout the tournament. 🏆🇪🇸
ASK Group looks forward to supporting the future of football and helping the game continue to grow, at home and around the world. 🇦🇪⚽
Palm City with the win.
Football nights.
Friends and family.
17 goals.
⚽️⚽️⚽️ from the President @asknahyan
Kurt Zouma on the pitch.
Nahyan making his debut.
The beautiful game.
The best people. 🩵
Building the right team is as important as building the right technology. Punit joins ASK Group as Executive Director of Fintech, Digital Assets, and Blockchain, bringing years of experience from some of the world’s leading payment companies that have shaped how money moves globally. We are excited for what his leadership brings to our work across digital assets and blockchain infrastructure.
Today is World Cup day.
From today and the next few weeks the world speaks one language: Football ⚽️
There are very few moments when billions of people, from every corner of the world, share the same excitement, emotions, and hope. The World Cup has a unique ability to bring everyone together through a shared love for the beautiful game.
As someone committed to the growth of football, days like today are a reminder of why we invest in young talent and build opportunities for the next generation. I will always believe that sport has the power to inspire, to bring people together, and to represent the very best of our nations.
The UAE has experienced the pride and joy that football can bring, and I look forward to seeing our nation continue to grow, learn, and strive to compete very soon on the world’s biggest stage. Until then, may every country enjoy this celebration and proudly stand behind its colors.
May this World Cup bring unforgettable moments, unite nations through the beautiful game, and give every fan a reason to dream.
Enjoy the World Cup. 🇺🇸 🇲🇽 🇨🇦