While Brand Tracks are important to measure the brand health of consumer brands, it might not always be possible for early-stage brands to commission brand tracks
But you can use freely available data to measure the strength of different aspects of your brand
Here is how👇
In a slightly lower involvement category, the ultimate proof of product/brand strength is if you can move from competing on needs to competing on desires
Just wow. This is what it takes to try and be the greatest of all time
And on the other hand, we had sporting legends like Warne who famously said, “i smoked, i drank, and i played a bit of cricket”
I think with time we will see more legends who are closer to Djokovic than Warne
Easy model for business growth:
Give first.
Don’t trade.
Give.
To lots of people.
For free.
Without asking for anything.
Keep going until someone wants more. Then you’re good enough to charge.
Until then.
Keep giving and getting better.
People who are exceptionally good at talking are usually less skilled in execution.
And those who are exceptionally good at execution are usually less good at talking.
We compensate outwardly with our strengths to distract from our weaknesses.