ASOClimb | ASO Tools

ASO tools for indie app builders. Research keywords, track rankings & explore competitors across the App Store and Google Play. Built by @abhinayguptha.

[ASOClimb | ASO Tools @asoclimb]

Meet ASOClimb 👋

ASO tools for indie app builders—across the App Store and Google Play.

Research keywords, track rankings and explore competitors.

What’s harder: finding keywords or improving rankings?

https://t.co/hhogh1OI4s
#ASO

[ASOClimb | ASO Tools @asoclimb]

Fixing the screenshots? Check the words in your title, subtitle and keyword field too. Try it free: https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

Indie dev priorities, honestly:

App icon: redesigned until it felt perfect.
Onboarding: polished all weekend.
First screenshot: whatever the simulator showed when I hit Submit.

Except your first screenshots show up right in App Store search results, before anyone taps your app.

What's on your first screenshot right now?

[ASOClimb | ASO Tools @asoclimb]

@LorenzoMazza02 @tyd3n_ Good plan. Once the social spike fades, check App Analytics > Sources and compare App Store Search with Web Referrer. That shows whether search is really picking up. For keyword ideas to start with, try https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

@michael_fish_yu Congrats on the first 3 sales! On the preview: it only shows in the languages you added it to, and only once the version that includes it is approved and live. Worth checking each localization in App Store Connect.

[ASOClimb | ASO Tools @asoclimb]

@KingBannout99 Same wish. Closest proxy we have: change one keyword set, then watch App Store Search downloads in App Analytics for a couple of weeks. Ads terms give you the candidates. To shortlist them, try https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

Indie launch day, every time:

- App Store approved
- Tweeted it
- Told the group chat
- Nobody searching the App Store can find it

People rarely search your app's name. They search what it does.

Put those words in your title, subtitle and keyword field before you hit release, not after the silence.

[ASOClimb | ASO Tools @asoclimb]

@anilkurdal Great catch. App Analytics also lists the top referring apps under Sources, so you can see exactly which app sent them. If that link keeps sending people, it's worth keeping that partner happy while ASO catches up.

[ASOClimb | ASO Tools @asoclimb]

Downloads dropped and you don't know why? A 5-minute check before you change anything:

1. In App Store Connect, open App Analytics and split downloads by source type
2. App Store Search fell? Look at what your last update changed in title, subtitle or keywords
3. App Store Browse fell? A feature or chart placement likely ended
4. Only one country dropped? Filter by that territory first
5. Fix one field at a time so you know what worked

Which source moved for you last?

[ASOClimb | ASO Tools @asoclimb]

The App Store keyword field is 100 bytes. What Apple's docs say:

→ each keyword longer than 2 characters
→ don't repeat your app or company name
→ no other apps' or companies' names

Our rule of thumb: commas with no spaces, and don't repeat title words.

[ASOClimb | ASO Tools @asoclimb]

@TheSmallPrint6 Google Play側もfastlane supply（またはGoogle Play Developer API）を使えば、aabのアップロードとリリースノートの提出を自動化できます。Codemagicからも同じ流れで回せますよ。

[ASOClimb | ASO Tools @asoclimb]

@yohakujpn Fun concept. On the store people search for what it does, not the name, so put the job in the title or subtitle, like "photo cleaner", and keep Swipe Photos as the brand. You can test which terms fit at https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

@imsdjeb 23 days in Waiting for Review isn't normal. Check the Business section in App Store Connect for a pending agreement, then ask App Review through their contact form. Once live, put your main search term in the title or subtitle. Free check: https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

@yatsukawakun Appleのシステム状況ページ（https://t.co/3YOPt5OXl1）でApp Store Connectに障害が出ているか確認できます。503なら多くはApple側の一時的な障害なので、少し待ってから再ログインするのがおすすめです。

[ASOClimb | ASO Tools @asoclimb]

Want to see which words your current title, subtitle and keyword field actually cover? Try it free: https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

How I fill the App Store keyword field, step by step:

1. List every word a user might type to find your app
2. Cross out anything already in your title or subtitle
3. Use single words, not phrases. Apple combines them
4. Separate with commas, no spaces
5. Drop words you'd never want to rank for
6. Ship, then check which terms moved before swapping more

What do you cut first when you run out of room?

[ASOClimb | ASO Tools @asoclimb]

Mostly three things in the search result itself: icon, the first screenshots (they show right in the result) and rating. Put your strongest outcome on screenshot one in a few words. Then get the words people search into your title so you show up next to competitors at all: https://t.co/bxMqtVHSN1

[ASOClimb | ASO Tools @asoclimb]

@kenkonmakes Been there. App Analytics isn't real-time, so refreshing won't move it. Better daily check: Sources, and how much comes from App Store Search vs Browse. If search is low, title and subtitle are the first fix. https://t.co/MccEB0La2c can help you pick those keywords.

[ASOClimb | ASO Tools @asoclimb]

@SujinBuilds For a one-line fix that blocks users, you can request an expedited review on Apple's App Review contact page. Not guaranteed, but crash fixes are exactly what it's for. Phased release is also worth turning on so a bad build doesn't reach everyone at once.

[ASOClimb | ASO Tools @asoclimb]

@DonazTech Genau. Und den Untertitel nicht mit Wörtern aus dem Titel füllen: Apple wertet Titel, Untertitel und Keyword-Feld zusammen aus, Wiederholungen verschenken nur Platz. Lieber neue Suchbegriffe ergänzen.

[ASOClimb | ASO Tools @asoclimb]

Testimonials can work late in the set, but lead with the outcome: the first three portrait screenshots show right in search results, so they carry the download decision. One benefit per screenshot, short caption. Real review quotes fit well on 4 or 5. To check which keywords bring people there: https://t.co/bxMqtVHSN1

[ASOClimb | ASO Tools @asoclimb]

Easy way to check: in the German App Store, start typing the word into search and see which spelling the suggestions complete to. If you run Apple Ads, the search terms report shows the exact spellings people used. For a second check on the keyword field, try https://t.co/bxMqtVHSN1

[ASOClimb | ASO Tools @asoclimb]

Want to see which words your current title, subtitle and keyword field actually cover? Try it free: https://t.co/MccEB0La2c

[ASOClimb | ASO Tools @asoclimb]

Unpopular ASO take: stop stuffing keywords into your App Store description.

On iOS, search leans on your app name, subtitle and the 100-character keyword field. The long description is for humans deciding to download.

On Google Play it flips: the short and full description are both read for search.

Same copy pasted to both stores = one of them is wasted.

Do you write separate listings per store?