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[S @asoloskey]

Social media is popular, but when it comes to conversions, email newsletters are the best.

Here are 4 specific reasons why you might consider starting an email newsletter.

THREAD 🧵👇

[S @asoloskey]

Doing things for the first time is scary.

BUT.

It's a challenge.

Embrace challenges.

Get out of your comfort zone.

How else do you expect to grow?

[S @asoloskey]

Stop writing your subject lines like they're headlines.

If I sign up for your list?

I expect you to treat me like your friend.

Not like you want my money.

Would you text "Best Decision You've Ever Made" to your friend?

No?

Then don't send it to your list either.

[S @asoloskey]

You can't rise above the noise if you're shouting louder.

You're just adding to it.

Instead, find a quieter place.

Do things differently.

[S @asoloskey]

Your subscribers chose to hear from you.

That's why they signed up.

Not for you to instantly sell to them.

Provide value and build trust first.

Then start selling.

But keep providing value.

Otherwise, you'll lose your audience.

[S @asoloskey]

Funny how people start panicking when facing a challenge.

You know everything you need to do.

But when you have to face the challenge?

Your mind goes blank.

Nothing inside.

Empty.

You can't even think properly.

Proof that not thinking gives you clarity.

Action does.

[S @asoloskey]

Wanna leverage your best-performing emails?

Easy.

Just add them to the end of your welcome sequence.

Why?

New subscribers didn't get those emails.

Now they will.

As simple as it gets.

[S @asoloskey]

Shortcuts are charming.

BUT.

They make achieving your goals way harder.

Everyone likes shortcuts.

Meaning.

You're competing with everyone.

Instead, choose the hard path.

Yes, it's more work.

But it's less crowded too.

[S @asoloskey]

Are your emails optimized for mobile users?

No?

Over 50% of people read emails on their phones.

If they have a hard time?

They'll stop reading.

No matter how valuable your emails are.

Yet you're wondering if subject lines are the problem.

They're not.

Optimize for mobile.

[S @asoloskey]

Stop endlessly consuming information.

Knowing everything about any subject is useless.

Information means nothing without ACTION.

If you're not applying your new knowledge...

You're not learning anything.

Are you?

[S @asoloskey]

Anyone can write emails.

Absolutely anyone.

Yes, I mean it.

BUT.

Few can write GOOD emails.

Because good emails require more than just writing.

They require thinking.

[S @asoloskey]

A habit missed once is a mistake.

A habit missed twice is the start of a new habit.

Never miss twice.

[S @asoloskey]

Motivation will give up on you.

The more you work without seeing results...

The less motivated you'll be.

Fuck motivation.

Let consistency charm you.

You won't win if you quit anyway.

Keep going.

[S @asoloskey]

Low open rates?

Segment your list.

Tag people who didn't open your emails in over 3 months.

Send them an email:

"Are you still interested in achieving X thing?"

No answer?

Send another email:

"Reply if you're not dead."

Still no answer?

Remove them from your list.

[S @asoloskey]

Your impressive website is worthless.

Why?

Because your emails don't match your website.

If your emails suck?

Your website won't save you.

Or your business.

Improve the quality of both.

[S @asoloskey]

Value is everywhere now.

Literally.

Just providing value isn't enough anymore.

You need to lead with personality.

Keep providing value.

Obviously.

BUT.

Do it with your personality.

Adapt or die.

As simple as that.

[S @asoloskey]

Email is not dead.

Write better emails.

[S @asoloskey]

Nothing compares to the freedom of working from anywhere you want.

As long as I have my laptop and internet connection?

I'm tasting freedom.

[S @asoloskey]

Don't compete for lower prices.

That's a race you can't win.

Because even if you get the lowest price...

You only win the lowest profitability.

So...

You'll still lose.

[S @asoloskey]

The biggest mistake when launching a product?

Assuming people will buy from one initial email.

Send more.

People wait until the last moment to buy.

So send even more.

Then, in the last email...

Tell them they only have 1 hour left.

See the difference yourself.

[S @asoloskey]

Low open rates?

A quick way to boost it up is...

Getting rid of the "dead" readers.

How?

Tag people who didn't open your emails in 3 months.

Send them an email asking them to click a link if they're still interested.

If they don't click it?

Remove them from your list.