Ayush Shukla

[Kunal Shah @kunalb11]

It’s been a minute.

2015–2018
- Exited FreeCharge. Spent time learning and investing.
- Pondered about: Why can't trust be rewarded? Started with $1M of personal capital.
- Launched CRED to reward people for paying credit card bills on time.

2019–2025
- Built a system run by a team that values ownership, judgment, and craft.
- Grew from 0 to 17M members by aligning incentives with behaviour.
- Built several products during COVID lockdowns.
- Raised $900M+ from global investors. Did 4 ESOP buybacks.
- Made Indiranagar and IPL ads slightly more interesting.
- Received a full stack of regulatory licences.
- Lost 35 kilos.
- Scaled from 0 to ~$325M ( ~₹3,200 crore) in annual revenue across payments, lending, insurance, commerce, wealth, and credit cards.
2026
- First profitable quarter (yet occasionally asked what our business model is)
- Raised another $900M from Meta in primary and secondary capital.
- Announcing our 5th ESOP buyback.

Today

CRED is ready for its next phase. I am stepping back and @miten steps in as interim CEO, partnered with an incredibly talented team. He has been heading strategy and finance and suffering me since 2020. I’m stepping away from the operating role and will continue as a shareholder. My commitment doesn’t change. Just the role.

Extremely grateful to our members, partners, regulators, and investors who made this possible. And to our board, Shailendra, Micky, Saurabh for their extraordinary conviction.

Team CRED, I’ll still expect you to be a 10x version of yourselves.

As for me, I’ll be joining Meta to lead WhatsApp globally.

Meta comes in as a minority investor in CRED. No access to member data.

While it’s come very far, the delta between WhatsApp today and its full potential is massive. I look forward to working with Mark, Chris, and the leadership across Meta for the next step in WhatsApp’s journey. Will, thank you for scaling something the world relies on quietly, and for making this transition smooth.

Onwards.

[Ayush Shukla @asyh84]

@Defencematrix1 What is your POV on this: https://t.co/wCeH1PROPm
60 percent indigenisation, F5 standard.

[Georgi Gerganov @ggerganov]

Today I was sent the following cool demo:

Two AI agents on a phone call realize they’re both AI and switch to a superior audio signal ggwave

[Ayush Shukla @asyh84]

The new ‘Hindu rate of growth’! https://t.co/tlLRGKmzJt via @theprintindia

[Value Theory @ValueInvestorAc]

Aswath Damodaran Gives An Introduction to Valuation

Can't believe this is free

[miten sampat @miten]

full page in @EconomicTimes today on “Teachers Superstars”

i had written a blog about this in Jan 2012 forecasting such a potential future — https://t.co/VKj7Fs93cu

[Dan Rose @DanRose999]

Important lessons in your career can come from brief interactions with effective leaders. I had one of those interactions with Charlie Bell at Amazon 20 years years ago, and I've never forgotten it. Here's what happened:

[Ayush Shukla @asyh84]

Great for the good | ft. Kumar Sanu | CRED https://t.co/VOjrxh4YQB via @YouTube

[Virat Kohli @imVkohli]

Never seen this side of Rahul bhai 🤯🤣

[Ayush Shukla @asyh84]

Just posted a photo @ Begur, Bangalore https://t.co/gGWpVL9mZl

[Ayush Shukla @asyh84]

https://t.co/WR2HIYu50g Ayush Shukla

[Ayush Shukla @asyh84]

#interlaken #cloudscape #clouds #cloud #lost #mesmerizing #life #lifeisgood #lifeisbeautiful #lifeismagical #magical #switzerland #hill #hillcountry #intotheclouds @ Switzerland https://t.co/XTSCYapCDr

[Ayush Shukla @asyh84]

Another one from the day that was today with dixit.rishi ! #sundaydrive #sundayfunday #vento #discovery #clouds #cloudscape @ Kailasagiri Chinthamani https://t.co/cO2O07y2r4

[Ayush Shukla @asyh84]

The way a Sunday should be spent! Some off-road driving upto Ambajidurga and Kailashgiri. Awesome views and some great pics. Thanks dixit.rishi for bringing me here! #sundayfunday #sundaydrive #unwind #clouds… https://t.co/XSWrVKwjIL

[Ayush Shukla @asyh84]

#nandihills on a rainy day during one of the rare drives during covid times. @ Bangalore, India https://t.co/TS359az3Yg

[Ayush Shukla @asyh84]

Together for Sustainability. #BetterWorld https://t.co/W0CfDWSHqe

[BurnoL Ltd. @Burnoldenabhai]

@flyingbeast320 @AirAsiaIndian We would be happy to help Mr.Gaurav Taneja @flyingbeast320 to supply unlimited amount of #BurnolForAirAsia for free until our stock lasts. This is done due to Free brand endorsement done by him for us. Hope you have a good day ahead ❤️

[Ayush Shukla @asyh84]

#Burnlol
Bought the Entire 'BURNOL' store for AirAsia https://t.co/Mf0177v7G2 via @YouTube
#AirasiaisUnsafe

[Ayush Shukla @asyh84]

Proud to share the launch of Together for A Better World, a global platform to share unique ideas that reimagine the ways we can bring people together. https://t.co/VM7qMsSh2h
https://t.co/JNpSvZ2OSR (VIDEO) https://t.co/rCprkqbm8p