Bloom Content

Content-led Growth for B2B Tech Startups. Growing reach and revenue through content strategy. As seen in @thedoleapp @getourpass @thriveagric

[Bloom Content @atbloomcontent]

Storytelling will increase your revenue AND build your brand’s reputation.

Some of our client’s stories are one the biggest drivers of organic traffic to their websites to date.

Here are FIVE examples of stories you can tell as a startup ⬇

[Folasade @folasade_daini]

@atbloomcontent 🤝🏽 Story-led creator partnerships 🔥♨️. Love it so much 😌

[Bloom Content @atbloomcontent]

For every search query, there are over a million websites with answers.

So beyond getting your content to rank on search, how do you build brand loyalty in a valley of similar startups?

The answer? Relatable stories. 

Here’s how to tell them:

https://t.co/RCNpraaWo1

[Joy Abia @joyyabia_]

We did a thing!!!

[Folasade @folasade_daini]

One thing is clear.

Like Piggyvest, more startups need to start growing their content library or work with a content strategist to build one from scratch.

[Bloom Content @atbloomcontent]

For B2C content marketing to drive conversion, it has to be hinged on storytelling.

For example, the stories about struggles with money management, converted more than technical “How to” articles because readers could relate to personal experiences.

https://t.co/RCNpraaWo1

[Bloom Content @atbloomcontent]

Imagine your blog driving thousands of visitors in organic traffic, with hundreds of leads converting to users monthly.

That’s the dream for many content teams.

But for Daniel Orubo @NerdEfiko of Piggyvest, it is not just a dream but his reality.

https://t.co/RCNpraaWo1

[Bloom Content @atbloomcontent]

@euniceajim once said “Don’t build a marketing team. Build a media company for your niche.”

We agree.

Even though many startups know they need content, not everyone understands how to create content that suits their business goals.

https://t.co/wnaoUP2rp2

[Bloom Content @atbloomcontent]

@euniceajim once said “Don’t build a marketing team. Build a media company for your niche.”

We agree.

Even though many startups know they need content, not everyone understands how to create content that suits their business goals.

https://t.co/wnaoUP2rp2

[Folasade @folasade_daini]

For me, it is very important that I do meaningful work. That is why publishing random content doesn’t cut it.

It is also why we @atbloomcontent took our time to make sure this blogpost for @thedoleapp is actually helpful.

You want to read this if you’re a newcomer to Canada.

[Folasade @folasade_daini]

For the past seven months, we’ve been experimenting the ‘inside-out’ approach to content strategy @atbloomcontent

Basically this means before creating content for any of our early-stage startups, we take out time to understand their ‘why’.

We identify their value proposition,

[Bloom Content @atbloomcontent]

To get the results your competitors have, you need to prioritize customer research and work with a strategy

And tbh, you need the right tools to do these.

Find 13 content marketing tools you can use within your budget in this article ⬇️

https://t.co/zvsfbTWbDM

[Bloom Content @atbloomcontent]

If you’re struggling to get results from your content marketing efforts, you’re probably making one of these mistakes:

[Bloom Content @atbloomcontent]

1. You’re not taking time to research your customers, so you don’t know what they need.

2. You publish random blog posts without a proper content strategy.

3. Your team doesn’t have the right tools to research your audience and build the strategy you need.

[Bloom Content @atbloomcontent]

Nobody:

In-house marketers trying to convince their management to pay for SEO tools:

[Folasade @folasade_daini]

😂😂😂all the best. You go explain tire.

[Bloom Content @atbloomcontent]

@IOladega 😀

[Isaac Oladega @IOladega]

Ahrefs looking at this tweet like...

[Ore Occupies with Ease @Brandspotlights]

The accuracy of this is deafening.

Not just SEO Tools even analytics tools sef

[Big Mobs @babesmobee]

😂😂😂😂😂😂😂😂😂😂😂😂

[Hussein Sanni @TheHusseinSanni]

Omo that year, remain small make fight no occur between me, management and finance