Giving your website visitors too many actions to take when they land on your website decreases the chances that they take any action at all.
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Give your visitors one call to action tops and you will see more engagement on your site!
Clarity always wins! If you are confusing your visitors to your website, you are losing sales. Simplify the text on your website and you will get more traction!
When someone lands on your website, they should immediately be able to identify three things;
1. What problem you solve
2. How you solve that problem
3. What your perfect customer's life is going to look like after they do business with you!
Stop making this mistake on your website, and trust me, you will thank me!
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If you have too much text on your website, your visitors are likely feeling overwhelmed and bouncing off your homepage.
I had a blast chatting with Sapna on the CanInnovate Podcast! You can listen to the full episode here: https://t.co/sDLatDDq1v
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We chatted about branding and ways to connect with your customers in an authentic way during these confusing and uncertain times.
One of the biggest mistakes that I see small businesses make from a branding perspective is they design a logo before thinking through their brand strategy!
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Register for the Brand Clarity Masterclass online course by visiting https://t.co/6RQWqXfhjD
#marketing#branding#logo
Start communicating that you understand your customer's problems before you start talking about how your services and products can solve them. ππ»