Our CEO @justin_kenna was recently featured in @TheWrap discussing the future of Warner Bros. Games under Paramount and what it could mean for the broader media and gaming landscape.
While parts of the article focused on potential restructuring and consolidation within the industry, Justin shared a strategic perspective on the growing importance of gaming IP as media companies look to build franchises that can engage audiences year round across film, television, gaming and digital platforms.
As he noted in the article, βGaming is simply a place you need to be playing in if youβre a media company trying to win the next generation of consumers.β
As media, gaming and digital communities continue to converge, gaming is becoming an increasingly important part of how franchises are built, extended and monetized across multiple platforms.
Read the full article: https://t.co/z8JdywuOal
Last week at @Official_GDC, GameSquare partnered with @TikTok_US to host a mixer with creators, brands, and operators across gaming.
Over 200 people joined us across the night, with strong representation across platforms, talent, and advertisers.
A lot of the conversations reflected where the market is heading, with content, distribution, and monetization becoming more tightly connected across the ecosystem.
Appreciate everyone who came through during a packed week.
If we didnβt get a chance to connect, or youβd like to continue the conversation around how weβre thinking about data, creators, and creative, feel free to reach out.