Atomic Number 8

Creative strategies for launching & growing beloved brands.

[Atomic Number 8 @atomicno8]

Brands today vs. brands tomorrow

[Alexa Lombardo @alexa_lombardo]

My studio @atomicno8 is currently looking for 2 more brand partners, designers, devs and strategists to experiment with us on anything from concept ideation to campaign creation. DMs are open 💫

[Alexa Lombardo @alexa_lombardo]

What if instead of letting gen AI unleash the next wave of blands we used it to capture and amplify the intangible essence of a brand—the culture, the vibes, the soul, the things that make us feel like we belong

https://t.co/oRCzwB33UQ

[Atomic Number 8 @atomicno8]

Went to @Cannes_Lions, learned some things, wrote them down👇

[Alexa Lombardo @alexa_lombardo]

While the concept of brand might evolve as technology rapidly advances, its role is as important as ever. This and more learnings from @Cannes_Lions through the lens of belonging & brand, a short 🧵

Full here, @viamirror: https://t.co/112pSwZjnJ

[Alexa Lombardo @alexa_lombardo]

Pretty soon brands will have not one but multiple wordmarks/logomarks, manipulated to be representative of values/vibes, used for different occasions, sometimes all at once - more generative, more fluid, more inclusive. It's already happening.

[Atomic Number 8 @atomicno8]

Nothing more cathartic than posting 6 month old case studies

[💭 @isthinking]

brand studios creating software for their use-cases and others. idk if this is the next wave but def one ive been creating for. things that create create for things that create.

[Atomic Number 8 @atomicno8]

is there an ai tool for making sizzle reels yet?

[Atomic Number 8 @atomicno8]

We’re in the era of brands as memes, memes as brands

https://t.co/hsUtuxK3kd

[Atomic Number 8 @atomicno8]

This isn't even a spicy take it's just the truth.

[Alexa Lombardo @alexa_lombardo]

Why are so many emerging tech (web3, blockchain, AI, etc) brands afraid to use humans in their visuals? People are likelier to adopt if they can see themselves using the product. Just look at @Apple ads over the years; even @NotionHQ & @airtable use humans in illustrations

[Atomic Number 8 @atomicno8]

Over the next few years, the web3, crypto and emerging tech companies that invest in brand will be the ones to win over the most users and successfully scale
https://t.co/Aom1kGiOwY

[Atomic Number 8 @atomicno8]

👀 @marieclaire

[Alexa Lombardo @alexa_lombardo]

Great to see @marieclaire covering web3 and honored one of my spicy takes made the cut - thank you @megdematteo!

[Alexa Lombardo @alexa_lombardo]

Heading into the long weekend reflecting on NFT NYC. For me, it was filled with true connection, thoughtful insights, real camaraderie, and the beginning of exciting collaborative efforts. Still processing & plan to write more, but for now, here are some highlights, a🧵👇

[Atomic Number 8 @atomicno8]

Watching the culmination of DAY 2 of our PLAYHOUSE @ NFT NYC production come to life right now with @meet_playground 🤌 shoutout to the @herhouse_io women in the audience 👯‍♀️🎉

[Alison McCauley @unblockedfuture]

The DAO model is a breeding ground for ideas. We’ll see more corporates exploring DAOs as a spinoff or arm of existing structure. We’ll also see a lot of them taking on partnerships with already established DAOs.
-⁦@alexa_lombardo⁩ ⁦⁦@atomicno8⁩ @DAO_NYC_XYZ⁩

[Atomic Number 8 @atomicno8]

New work for our friends @meet_playground & @herhouse_io

[Playground @join_playground]

Happy FRIDAY! RSVPs are LIVE for PLAYHOUSE, our 3 day NFT NYC collab with @herhouse_io and some other incredible community builders, creatives, connectors and culture makers: https://t.co/tJuoaTLgrW

[Atomic Number 8 @atomicno8]

In search of brutalist web devs who accept crypto payments - here's the brief: https://t.co/lgwrevlCuE

[Atomic Number 8 @atomicno8]

Amazing when life, work and personal passions come together in harmony. We’re so excited to celebrate the launch of @nancybursonart’s first NFT collection, dropping this Earth Day, 4/22! 🌏✨

[Nancy Burson @nancybursonart]

This week my first NFT launches. While it’s a new medium for me, I’ve been interested in the interaction of art and science since the inception of my career as an artist. Here’s a bit more of my backstory – and my first thread 🧵👇

[Atomic Number 8 @atomicno8]

Come work with us if you want this to not be you

[Yash Bhardwaj @ybhrdwj]

Every web3 product's website ever.

[Atomic Number 8 @atomicno8]

Questions? DM’s are always open and we’re insomniacs so hit us up anytime💥

[Atomic Number 8 @atomicno8]

Can’t wait for all the web3 projects we’re working on to come out of stealth mode but in the meantime here comes a barrage of web2 work

[Atomic Number 8 @atomicno8]

Here we’ll share our work from time to time but we’ll also share sarcasm, wit, puns, foibles and everything in between