Juliana Casale

Founder @waterballoonco 🎈| Freelance marketer | Forbes 30 under 65 | Quite happy in Toronto, actually

[Juliana Casale @attackofthetext]

It’s been nearly a year since I decided I was going to build the seltzer brand I always wanted to see on shelves.

As I prepare to soft launch this week (!) a few things I’ve learned:

1. Ask stupid Qs
2. Shoot your shot
3. Relationships are everything
4. You’ll never feel ready

[Juliana Casale @attackofthetext]

I’ve been daydreaming about starting my own DTC brand for years, started writing out a strategy the past couple weeks and it’s starting to feel achievable.

Does anyone who’s been there want to try to talk me out of it? If I do pull the trigger I want to go in with my eyes open.

[Juliana Casale @attackofthetext]

@Melanie_Balke Good. I don’t want to work somewhere that doesn’t understand how unstable the tech space is and how employers drop people just before their stock options vest like they’ve all studied from the same villain handbook.

[Juliana Casale @attackofthetext]

@emilykmay Costco was my flower hack!

[Juliana Casale @attackofthetext]

@iiiitsandrea Whut

[Juliana Casale @attackofthetext]

@iiiitsandrea I personally love what he’s doing! Very similar to my mission at @waterballoonco

[Juliana Casale @attackofthetext]

@iiiitsandrea Love this for you 😂

[Juliana Casale @attackofthetext]

@RosenZone @vacation_inc I need a review!!

[Juliana Casale @attackofthetext]

@Seanfrank Would be curious to see how Toronto and Vancouver stack up.

[Juliana Casale @attackofthetext]

@MonicaGrohne Huzzah! You haven’t missed much 😒

[Juliana Casale @attackofthetext]

@PaulVoge It’s all happening

[Juliana Casale @attackofthetext]

In case the tiny type stops you from reading - the Epstein Files contain horrifying sexual assaults on underaged girls as young as 13 by the President and his cronies that span a decade.

[Jake Tapper 🦅 @jaketapper]

DOJ has since killed this link. This is what was there:

[Juliana Casale @attackofthetext]

@GoldenAgeTimes2 @jaketapper I would also need a psychiatric evaluation if someone did this to me.

[Juliana Casale @attackofthetext]

@heyitsalexP The truth. It hurts.

[Juliana Casale @attackofthetext]

@eliweisss Oh my god, so glad you both made it out in one piece!

[Juliana Casale @attackofthetext]

@taskmaster Ughhh the FOMO! Please come to Toronto next!

[Juliana Casale @attackofthetext]

@seanfrank Congrats on your future baby! Gamechanger.

[Juliana Casale @attackofthetext]

@ChereneAubert Congrats Cherene!! Love this for you.

[Juliana Casale @attackofthetext]

@nickgraynews This looks really cool: https://t.co/OseGM13Y6b

[Juliana Casale @attackofthetext]

@rabahrahil 🤪

[Juliana Casale @attackofthetext]

@mbertulli Would love to hear more from 6-fig founders, tbh! I just want to be able to pay myself 😅

[Juliana Casale @attackofthetext]

@iiiitsandrea I love the concept! It’s exactly what I’m trying to do with @waterballoonco - provide an alternative to soda that uses real sugar and doesn’t try to be functional, just delicious. I really hope it does well.