Itโs been nearly a year since I decided I was going to build the seltzer brand I always wanted to see on shelves.
As I prepare to soft launch this week (!) a few things Iโve learned:
1. Ask stupid Qs
2. Shoot your shot
3. Relationships are everything
4. Youโll never feel ready
Iโve been daydreaming about starting my own DTC brand for years, started writing out a strategy the past couple weeks and itโs starting to feel achievable.
Does anyone whoโs been there want to try to talk me out of it? If I do pull the trigger I want to go in with my eyes open.
@Melanie_Balke Good. I donโt want to work somewhere that doesnโt understand how unstable the tech space is and how employers drop people just before their stock options vest like theyโve all studied from the same villain handbook.
In case the tiny type stops you from reading - the Epstein Files contain horrifying sexual assaults on underaged girls as young as 13 by the President and his cronies that span a decade.
@iiiitsandrea I love the concept! Itโs exactly what Iโm trying to do with @waterballoonco - provide an alternative to soda that uses real sugar and doesnโt try to be functional, just delicious. I really hope it does well.