Everyone assumes $RKT wins.
But what happens when Better combines:
• AI-powered origination
• Credit Karma distribution
• A $483M market cap
The market is pricing in almost no chance that Better becomes a major challenger.
That assumption may prove expensive.
$BETR
$FIGR is valued at $6.3B.
$BETR is valued at $483M.
Yet Better has access to Credit Karma’s distribution.
The market is telling you these businesses aren’t remotely comparable.
We’ll see.
@mcagney@aayushtrades
Everyone talks about $FIGR as the HELOC leader.
But Figure never had Credit Karma.
Once $BETR gets broad Credit Karma distribution, it has a real chance to surpass Figure in HELOC volume.
Distribution wins.
@mcagney@aayushtrades
The HELOC opportunity is enormous.
Once Credit Karma fully opens the funnel, $BETR could become the largest digital HELOC lender in the country.
$RKT $FIGR $LDI $UWMC $PFSI
@jakebrowatzke@betrmortgage@vishal_better I mean more from a market perception/valuation standpoint.
A lot of investors still see Tinman as infrastructure supporting Better’s origination business rather than a truly standalone platform/software business with clearly independent economics.
@jakebrowatzke@betrmortgage@vishal_better How should investors think about the scaling timeline for existing partnerships? The partnerships are there, but the rollout cadence still feels slower and less visible than many investors expected.
$BETR
@jakebrowatzke@betrmortgage@vishal_better When does Credit Karma exposure move from “below 1% of users” to something materially larger, and what operationally still needs to happen before that scaling occurs?
That’s probably the single biggest question investors have right now.
$BETR
@jakebrowatzke@betrmortgage@vishal_better What specifically needs to happen operationally before HELOCs are fully integrated into Credit Karma Home Loans, and what’s the realistic timeline?
A lot of investors viewed HELOC as the natural offset to weak refi markets.
$BETR
Rates are moving against refi volume. The obvious offset is HELOC.
$BETR already has the HELOC product, Tinman infrastructure, AI workflows, and Credit Karma distribution.
HELOCs on Credit Karma Home Loans is a critical next step for $BETR.
@vishal_better
There is a ton of opportunity to grow beyond refinances with our partners at Intuit Credit Karma. We are testing many many things out and will be in every part of their platform and offering. And in all of them we will make things @betrmortgage better for our mutual customers. As I said on the last earnings call, stay tuned. $BETR
Is $BETR ‘s anonymous "Top 3 Fintech" $SOFI?
Vishal: "Our top three fintech, they're scaling [and] becoming a reasonably decent size of our HELOC volume."
He previously hinted they have a "prominent bank.”
https://t.co/i1k8Be9SaW
The Credit Karma HELOC fallback shows the massive untapped potential for $BETR.
Instead of a manual email referral to a competitor, embedding Tinman AI right here turns these HELOC dead ends into instant, automated volume.
The runway is ready. Let’s launch.
@vishal_better
Tinman made up only 6% of $BETR's HELOC volume in Q1. HELOCs need to go live on Credit Karma Home Loans asap. In a high-rate environment, this launch represents $BETR's most critical near-term milestone.
@vishal_better When can we expect this to go live?
@vishal_better
Does Credit Karma Home Loans powered by $BETR currently support HELOCs, or is the platform still refi-only today?
A clear answer on this would really help investor sentiment.