He dropped out, went homeless, and hid his identity.
Now he's worth $300M.
But not many know Abel Tesfaye’s MASSIVE success as “The Weeknd” started with 3 anonymous YouTube videos.
Here’s how he did it (and why everyone should understand why it worked):
upsi, j’ai oublié d’annoncer mon retour
mais votre talentueuse joueuse FIFA ou devrais-je dire FC est en live 🔴
https://t.co/MK5YJjHTF4
https://t.co/MK5YJjHTF4